The Santa Rosa Entertainment Group has incorporated the Barco Lobby in its Plaza Stadium 14 theatre in Oxnard, installing a network of animated box office, concession and menu boards, way finding displays and movie posters and a custom multi-screen movie trailer presentation system.
“We are thrilled to welcome Barco’s exciting new Lobby Experience, which we are confident will not only delight our guests and keep them coming back, but maximize revenues in our concessions and ticketing operations,” said Daniel Tocchini, president & CEO of Santa Rosa Entertainment Group. “As a long-time customer of Barco, we have embraced their new technologies at every juncture and look forward to a long, fulfilling relationship as we continue to grow our theater circuit.”
The heart of the Lobby Experience is the Barco’s proprietary content management system, which connects content with customers anytime, anywhere – delivering messages to the right audience, at the right time, on the right device to fuel customer engagement the moment a patron enters the theater.
“We are honored to help our valued cinema partner Santa Rosa Entertainment Group deliver the best movie entertainment experience in the area,” said Jim Molony, director of strategic partnerships for digital cinema-lobby at Barco. “Our digital signage solution far exceeds the ‘wow factor’ and promotion potential of typical digital displays in today’s cinemas, and we are eager for them to reap the full rewards of their investment in a customized Barco Lobby Experience.”