Multiplex Cinema Limited, which says it is Hong Kong’s largest cinema circuit, has selected GDC Technology products for its newest cinema located in the recently opened Airside shopping mall. GDC’s SR-1000 integrated media block and the award-winning CA2.0 cinema automation were selected for MCL Airside after successful evaluating the products at Movie Town and MCL Cyberport.
MCL Cinema Airside is located at Airside, Kai Tak, a new shopping mall. Airside is a 1.9 million square feet, mixed-use commercial landmark in Kowloon, Hong Kong. It features a multi-story shopping mall with a diverse selection of dining, retail, and lifestyle brands, and dedicated art and cultural spaces. Formerly an aviation hub, the development pays tribute to Hong Kong’s iconic former Kai Tak Airport.
MCL Airside Cinema has seven houses on two levels with 944 seats, including the Luxe Theatre, a premium format auditorium to deliver incredibly vivid visuals for both 2D and 3D movies. The Luxe Theatre brings a premium and immersive audio-visual experience to all movie enthusiasts. The entire cinema is designed with the concept of 'eyes,' using simplified eye-shaped elements combined with warm and cool colors to create visual contrast, allowing audiences to immerse themselves in another world when watching movies.
“MCL is committed to always providing our customers with luxurious amenities. To ensure we deliver an immersive experience, we count on companies such as GDC to provide the most innovative technologies. GDC solutions were selected for their proven product reliability and the company’s exceptional technical and customer services,” said June Wong, general manager of Multiplex Cinema Limited.”
“One of the pleasures of working in the cinema industry is constantly meeting with visionary industry partners, such as MCL,” said Dr. Man-Nang Chong, founder, chairman and CEO for GDC Technology Limited. “The installation of our products at the new MCL Airside Cinema is a testament to the fact we have been on the right path for over 20 years.”