China

4DX Reaches 400 Screen Milestone

Fri, 09/08/2017 - 12:27 -- Nick Dager

CJ 4DPlex today announced that its 4DX technology is now available in 400 theatres around the world. The opening of its 400th location makes 4DX the fastest-growing premium cinema format, having reached this milestone in seven-and-a-half years following its debut in 2009. The 400th 4DX location is officially launching today at Wanda Cinemas in Tiantongyuan, Beijing, China, with the screening of Spider-Man: Homecoming – an ideal showcase for an innovative film technology that features motion seats and environmental effects such as rain, fog and various scents.

Xinshidai MZC Cinema Installs Christie Vive Audio

Mon, 08/28/2017 - 11:13 -- Nick Dager

Located in Benxi, in China’s Liaoning Province, Xinshidai MZC Cinema recently opened a 700-seat cineplex that consists of five halls, including a Dolby Atmos certified flagship auditorium with Christie Vive Audio in Hall 2, as well as a specially configured VIP auditorium that offers a premium movie-going experience. This is the first cinema complex in China’s northeastern region to be equipped with Christie cinema audio.

Christie Returns to SIFF

Mon, 06/19/2017 - 13:02 -- Nick Dager

Christie is the exclusive digital projection partner for the Shanghai International Film Festival for the ninth consecutive year. The event, which is taking place from June 17-26, is China’s only non-specialized competitive international film festival accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films. Currently in its 20th year, the star-studded festival kicked off in style with the screening of Danish Academy Award-winning film and television director Bille August’s latest film The Chinese Widow starring Emile Hirsch and Crystal Liu, while Chinese director Zheng Chang’s crime action film Detonator will close the event.

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