The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.
Huaxia Film Distribution recently held a grand launch in Beijing to formally introduce the Cinity Cinema System, which was unveiled earlier this year in Las Vegas at CinemaCon. A trailer of Gemini Man, the new film by Oscar award winning director Ang Lee was shown. Lee used the Cinity Cinema System to produce his latest film, Gemini Man in 4K stereoscopic 3D at 120 frames per second. He screened a trailer of the new film and made a video address to the audience gathered for the event.
The Chinese action film The Bravest was released at 48 frames per second on Pixelworks’ TrueCut platform. This is the fourth film to be released in high frame rate in China using the TrueCut platform, and a look into the cinematic opportunities to come for filmmakers using this video platform.
At the 2019 iResearch Awards Ceremony held last month in Beijing, CJ 4DPlex was honored in the Originative Cinema Technology category for its 4X with ScreenX technology.
Christie has appointed of Peter Chen executive director of sales, cinema, Greater China, at Christie Digital Systems (China) effective today. Chen was formerly the digital cinema sales director at Sony China.
SFC Yonghua Cinema City has become the second facility in China to open a Samsung Onyx theatre. Local technology provider Ace Film & TV installed JBL Sculpted Surround cinema speakers and Crown networked power amplifiers. SFC Yonghua Cinema City is the first cinema in China to feature intelligent networked audio solutions across the entire facility.
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
Wein Cinema is the largest cinema complex in Asia, with 34 state-of-the-art theaters occupying a 20,000 square-meter area. Wein is located within the massive Shanghai National Exhibition and Convention Center, which also contains multiple exhibition halls, a business center, high-end office space and hotels.
Wanda Cinemas, China’s largest film distributor and cinema operator, recently partnered with Samsung and Harman Professional Solutions to create the world’s first Onyx all-LED screen cinema multiplex.
Huayi Brothers Cinemas has deployed Christie’s next-generation RealLaser cinema projectors at its flagship multiplex in Shanghai.