GDC Technology and DTS announced last week at CineEurope a strategic partnership agreement to launch DTS Surround, which will be offered to exhibitors worldwide exclusively through GDC
“With audio technology playing an increasingly critical role in the moviegoing experience, we partnered with DTS to ensure we remain on the competitive vanguard,” said Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited.
“To enhance the shared experience, GDC first partnered with DTS to introduce DTS:X which replicates a real-world sound environment that transports the audience into a new dimension of sound immersion by delivering truly captivating entertainment experiences in the cinema, Now, the DTS Surround licensing program for cinema will offer theatre owners the opportunity to provide their audience the most compelling, surround sound experience possible.”
“At DTS, we rely on trusted partners to bring our technologies to life on billions of devices and in homes, automobiles, and cinemas,” said Loren Nielsen, vice president content & strategy for Xperi.
“For the cinema industry, the GDC and DTS partnership is a powerful combination. GDC has been a trusted partner since we introduced DTS:X immersive audio in 2015. We worked closely together to launch DTS:X for IAB and now we are pleased GDC will bring an entirely new surround sound solution to the cinema industry for audiences to enjoy the filmmaker’s true intent.”
DTS www.dts.com