Brenden Theatres Signs Exclusive Contract with Allure, CEN

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Mon, 10/17/2016 - 12:20 -- Nick Dager

Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.

Johnny Brenden, president and CEO of Brenden Theatres said, "As a luxury theatre owner, creating a first class experience for our guests is a priority. Superior customer service, reclined leather seats and a cinema cafe with craft beers and bistro-style food are great additions to a “luxury” movie going experience. Adding the Herringbone “Hero” Wall and Digital Poster Cases in our theatre lobbies has truly created a dynamic and engaging experience for our patrons. They are perfect for delivering ultra-rich and high definition content making our theatre a one-of-a-kind VIP experience.”

Kevin Romano, executive vice president, global media at Allure said, “We’re very excited to have Brenden Theatres join the Christie Experiential Network.  We are looking forward to working closely with their team to leverage our platform to bring a new level of energy, engagement, and entertainment, to moviegoers in their theatre lobbies. CEN’s deep understanding of the movie theater business and our unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues and highly differentiated experiences.”

The CEN delivers immersive digital environments featuring large format high definition digital content displayed on signature video walls and interactive multi-touch displays. It includes beacon-enabled displays that can interact with viewer’s mobile devices through mobile apps and social platforms.

Allure and the Christie Experiential Network

Christie Digital Systems USA

Brenden Theatres