Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.
Among a range of new products to be unveiled at CinemaCon next week in Las Vegas, Christie will be previewing a new Christie Freedom Series direct-coupled RGB laser projector; a pure laser innovation boasting higher efficiency and significantly longer life than hybrid cinema laser phosphor projectors.
The message from Barco at CinemaCon 2017 is that the company is delivering the future of cinema today, powering immersive entertainment experiences from the lobby to the auditorium and beyond. Featuring the brightest RGB Flagship and smart laser projectors, immersive digital lobby experiences, a unique panoramic storytelling platform, and lifelike 3D sound, Barco raises the bar for memorable movie experiences.
Barco and Vision Media Management have formed a strategic alliance to offer studios and exhibitors a single-source system for in-theater media marketing. The companies will jointly offer innovative digital products for cinema lobbies designed to enhance the movie going experience while driving customer engagement and loyalty.
National CineMedia has partnered with Twitter and Disney to feature Rogue One trailer assets and fan tweets on NCM's Lobby Entertainment Network of screens strategically located near the box office and other high-traffic lobby locations in select movie theatres nationwide. “This is our way of reimagining the lobby experience,” said NCM president Cliff Marks.
GDC Technology Limited is showcasing its futuristic immersive lobby experience on the tradeshow floor at CineAsia 2016, held in the Hong Kong Convention and Exhibition Centre December 6-8. The GDC Cinema Lobby Experience comprises a DTS:X Pod to demonstrate immersive sound using headphones and a GDC Virtual Reality Ride featuring DTS:X immersive audio and Sweetech motion technology.
Barco’s Lobby Experience installation at Regal L.A. Live: A Barco Innovation Center in Los Angeles, California, won a DailyDOOH (digital out of home) Award in the category Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install. The award, which was presented during a black-tie gala at the London Banqueting House last night, recognizes Barco’s commitment to taking the cinema experience to the next level from the moment moviegoers enter the theatre.
In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.
With the opening of Alamo Drafthouse Downtown Brooklyn October 28, also comes the opening of Brooklyn’s newest, most curious full service bar: House of Wax. While the stand-alone bar is housed in the Alamo Drafthouse cinema, and will be without a doubt the best spot for movie pre-gaming and post-mortems, House of Wax is a destination and experience all its own. Combining mixology, music and the macabre, House of Wax takes its name from two sources of inspiration close to the Alamo Drafthouse’s heart: Vincent Price’s 1950s 3D thriller and the brand’s vinyl record labels, Mondo and Death Waltz Records.
The Santa Rosa Entertainment Group has incorporated the Barco Lobby in its Plaza Stadium 14 theatre in Oxnard, installing a network of animated box office, concession and menu boards, way finding displays and movie posters and a custom multi-screen movie trailer presentation system.