With the opening of Alamo Drafthouse Downtown Brooklyn October 28, also comes the opening of Brooklyn’s newest, most curious full service bar: House of Wax. While the stand-alone bar is housed in the Alamo Drafthouse cinema, and will be without a doubt the best spot for movie pre-gaming and post-mortems, House of Wax is a destination and experience all its own. Combining mixology, music and the macabre, House of Wax takes its name from two sources of inspiration close to the Alamo Drafthouse’s heart: Vincent Price’s 1950s 3D thriller and the brand’s vinyl record labels, Mondo and Death Waltz Records.
The Santa Rosa Entertainment Group has incorporated the Barco Lobby in its Plaza Stadium 14 theatre in Oxnard, installing a network of animated box office, concession and menu boards, way finding displays and movie posters and a custom multi-screen movie trailer presentation system.
Brenden Theatres has signed an exclusive digital advertising contract with Allure and the Christie Experiential Network. The network now covers 76 percent of the Top 25 DMAs including San Francisco, Denver, Salt Lake City, Las Vegas, and Sacramento.
MJR Digital Cinemas has signed an exclusive digital advertising contract with Christie’s Allure and its Christie Experiential Network. CEN provides an engaging mix of brand-interactive content and mobile-enabled interactions