Lobbies

GDC Showcases Futuristic Lobby Experience

Tue, 12/06/2016 - 14:38 -- Nick Dager

GDC Technology Limited is showcasing its futuristic immersive lobby experience on the tradeshow floor at CineAsia 2016, held in the Hong Kong Convention and Exhibition Centre December 6-8. The GDC Cinema Lobby Experience comprises a DTS:X Pod to demonstrate immersive sound using headphones and a GDC Virtual Reality Ride featuring DTS:X immersive audio and Sweetech motion technology.

DailyDOOH Honors Barco Lobby Experience

Fri, 12/02/2016 - 11:48 -- Nick Dager

Barco’s Lobby Experience installation at Regal L.A. Live: A Barco Innovation Center in Los Angeles, California, won a DailyDOOH (digital out of home) Award in the category Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install. The award, which was presented during a black-tie gala at the London Banqueting House last night, recognizes Barco’s commitment to taking the cinema experience to the next level from the moment moviegoers enter the theatre.

Screenvision Media Bolsters Ad Network

Fri, 10/28/2016 - 11:50 -- Nick Dager

In a move to strengthen its lobby network, Screenvision Media has formed an alliance with Elite Sampling & Media Group, and hired David Griffin. The goal is to increase value for advertisers before and after the movies. Screenvision Media’s lobby network, now includes more than 2,300 theatres, ands provides exhibitors with a host of integrated ways to deliver ultimate brand impact to consumers, including retargeting, special events and sampling.

Alamo Opens House of Wax

Tue, 10/25/2016 - 14:51 -- Nick Dager

With the opening of Alamo Drafthouse Downtown Brooklyn October 28, also comes the opening of Brooklyn’s newest, most curious full service bar: House of Wax. While the stand-alone bar is housed in the Alamo Drafthouse cinema, and will be without a doubt the best spot for movie pre-gaming and post-mortems, House of Wax is a destination and experience all its own. Combining mixology, music and the macabre, House of Wax takes its name from two sources of inspiration close to the Alamo Drafthouse’s heart: Vincent Price’s 1950s 3D thriller and the brand’s vinyl record labels, Mondo and Death Waltz Records.

Pages

Subscribe to Lobbies