Dolby Laboratories and Beijing Sparkle Roll Media Corporation have announced that Sparkle Roll’s comedy feature I Am Not Madame Bovary, in theatres November 18, will be mastered in Dolby Vision and Dolby Atmos for Dolby Cinema locations in China.
Cinépolis will install the 4DX immersive cinema experience in at least 12 additional auditoriums in the United States, India, Spain and across Latin America by the end of 2017. Five of these confirmed new sites will open in the U.S., Mexico, Spain and Chile by 2016. The two screens opening in the United States will be located in Carlsbad, north of San Diego, and Pico Rivera in Los Angeles, California.
The motion picture business in China is one of, if not, the fastest growing in the world. By one estimate, there were some 31,000 screens in China by the end of 2015 and that number is expected to exceed 40,000 by the end of this year. Not surprisingly, a number of digital cinema technology companies have announced major Chinese sales in the past few months. Perhaps no company has enjoyed more success in China to date than Dolby. I recently spoke with Doug Darrow, senior vice president, cinema, Dolby Laboratories, about their success and the Chinese market in general.
One of the highlights of the Christie exhibit at BIRTV 2016, now underway in Beijing, China is the Christie CP2208-LP laser phosphor cinema projector. Delivering up to 11,000 native lumens of brightness for screens up to 35 feet, the 3D-capable Christie CP2208-LP is virtually maintenance free with no lamps to change, offers a lower total cost of operation, and provides a lower carbon footprint for theater owners.
Arts Alliance Media has signed a new direct agreement with Shanghai SFC Film & Television Technology Development to deliver its Lifeguard system monitoring software. Lifeguard provides centralized equipment monitoring and support ticketing capabilities, enabling a comprehensive maintenance service to be provided to cinemas. The deal will see 5,000 cinema screens covered by AAM’s Lifeguard, enhancing the capabilities of SFC’s Network Operations Centre as it serves both SFC screens and those of its external exhibitor customers.
Barco’s DP2K-20CLP laser phosphor cinema projector has been presented with the 2016 Beijing International Radio, TV & Film Equipment Exhibition’s special product award. The Barco DP2K-20CLP projector, which clinched the award this year, is the first laser phosphor projector based on China’s proprietary ALPD technology and the first to break 20,000 lumens.
Mixing Light has teamed up with Gaiamount, the leader in China’s growing video, television and film production resources market, to offer a variety of Mixing Light courses to Chinese media professionals, both online and during Beijing's BIRTV 2016 trade show.
Wanda Cinema Line has committed to purchasing 1,500 Dolby digital cinema server units for its cinema screens in China through 2018, including the Dolby ShowVault/IMB and the Dolby Integrated Media Server IMS2000.
In what is being called the largest 3D installation agreement in the history of the format, Wanda Cinema Line Corporation will equip a total of 5,600 screens throughout China with RealD’s projection technology. Michael V. Lewis, CEO and founder of RealD made the announcement.
CJ 4DPlex has signed with Shanghai Film Corporation one of the top multiplex operators in China to expand 4DX to more than 20 screens within three years. SFC, a state-owned company, is a film production company that also distributes, exhibits movies and has studios, cinema chains. It currently operates some 300 screens at 40 locations in the East China region.