The monster-sized action adventure Rampage is coming to theaters in the 4DX and ScreenX formats. The film, headlined by action superstar Dwayne Johnson, will be released worldwide April 13 from Warner Bros. Pictures.
Byung Hwan Choi CJ 4DPlex CEO said, “Rampage is the perfect film for moviegoers to experience the full potential of our formats and be transported into the movie itself. This is one of the most exciting and immersive ways to experience the action adventure genre and we are thrilled to partner with Warner Bros. Pictures to bring the biggest thing on-screen to audiences in our cinematic movie technology.”
4DX eliminates the boundary between the audience and the film with motion chairs that move in synchronicity with the movie being shown on-screen. The immersive theatre technology uses in-theater effects to simulate wind, water, light, fog, scent and more to sweep the audience into the action on-screen. 4DX currently reaches 500 locations worldwide, with 10 of those locations in the United States.
ScreenX enhances the movie environment by allowing moviegoers to go beyond the frame of the traditional movie screen. It utilizes a proprietary system to expand images of feature films to the left and right walls of the theatre, creating an immersive, panoramic, and 270-degree experience. The technology has been installed in more than 140 auditoriums around the world, including three in the U.S., with more to come this year.
In Rampage, Dwayne Johnson stars as primatologist Davis Okoye, a man who keeps people at a distance but shares an unshakable bond with George, the extraordinarily intelligent, incredibly rare albino silverback gorilla who has been in his care since he rescued the young orphan from poachers. But a rogue genetic experiment gone awry mutates this gentle ape into a raging creature of enormous size. To make matters worse, it’s soon discovered there are other similarly altered animals. As these newly created alpha predators tear across North America, destroying everything in their path, Okoye teams with discredited geneticist Kate Caldwell (Naomie Harris) to secure an antidote, fighting his way through an ever-changing battlefield, not only to halt a global catastrophe but to save the fearsome creature that was once his friend.
Warner Bros. Pictures has collaborated with CJ 4DPlex on several films.
CJ 4DPlex www.cj4dplex.com