Cinema Advertising Boosts Tesco Clothing
In an article for the British web magazine The Grocer Ian Quinn wrote that clothing giant “Tesco has claimed cinema advertising is more effective than TV at making its brands look fashionable.
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Tree House Opens in Dallas
Peter Tarter a creative editor with a national clientele and credits that include work for JC Penney Hyundai Dodge Toyota and Home Depot has formed Tree House a high-end editorial boutique in Dallas. The new company will focus on advertising and independent film projects. Along with creative editorial Tree House offers visual effects compositing and editorial finishing services. Tarter who spent the past four years at ReelFX Dallas says that Tree House will provide clients with premium service.
The Met: Live in HD Returns to NCM’s Digital Network
The Emmy and Peabody award-winning The Met: Live in HD series returns to U.S. cinemas for a seventh season featuring 12 live operas from the Metropolitan Opera’s 2012-13 season. The series opens with Donizetti’s comic gem L’Elisir d’Amore starring Anna Netrebko Matthew Polenzani Mariusz Kwiecien and Ambrogio Maestri in a new production by Bartlett Sher on Saturday Oct. 13 at 12:55 p.m. ET.
The Master Finished by FotoKem
One of the most anticipated dramatic features of 2012 Paul Thomas Anderson’s The Master has received critical acclaim and film festival honors including a Silver Lion at the recent Venice Film Festival and broke a box office record for per-theater-average its first weekend in limited release. Produced by Annapurna Pictures the film is being distributed by The Weinstein Company.
The Foundry Luxology Announce Merger
Visual effects software developer The Foundry has announced its merger with Luxology. The two companies see the merger as a great fit in terms of technology and markets and say the combined portfolio will open doors to new ways of working providing artists and designers with increased creative choice. Bill Collis CEO of The Foundry said “We were impressed by modo's strong roots in a variety of markets including VFX design and games and by Luxology’s focus on creating artist friendly highly advanced technologies. Both companies are a great match for each other.
GDC Integrated Media Block Earns DCI Certification
GDC Technology has announced that its new Integrated Media Block with digital cinema servers including SX-3000A SX-2000AR and SX-2000TR models are now compliant with the Digital Cinema Initiatives digital cinema system specifications pursuant to compliance testing as conducted by Keio University an entity licensed for compliance testing by DCI.
Göteborg International Film Festival Now Open for Submissions
The Göteborg International Film Festival's short film competition Dragon Award New Talent is now open for submission. It is the 4th year the festival has arranged the online competition; last year more than 120 films were submitted. Jury members are from the Göteborg International Film Festival and also include the film directors Johannes Nyholm and Sascha Fülscher.
Light Illusion’s New Imaging System Claims Improved Long-Term Viability of Archived Images
UK based color management specialist Light Illusion has developed a new application for its MatchLight Image Matching System to maintain the viability of long-term film based archiving for digital images. With the explosion in digital cinematography capture and the associated difficulty in providing guaranteed long-term archiving of the images Light Illusion was asked by a number of clients to look at possible long-term archive solutions based on the use of standard film stocks as film has unquestionably the best long-term archiving qualities of any storage medium presently in use.
Metropolitan Theatres Reaches VPF Agreement with Cinedigm
Cinedigm Digital Cinema has announced a long-term virtual print fee deployment agreement with Metropolitan Theatres Corporation. This Cinedigm-financed conversion will deploy 82 Cinedigm Certified screens with installation should be completed later this fall. Metropolitan will utilize systems from Barco. Metropolitan currently operates 16 theatres in California Colorado Idaho Utah and British Columbia.
Return to the Base Mixed in Iosono 3D
The Korean combat film R2B: Return to the Base features striking aerial fight action scenes putting every viewer in the center of the action visually and acoustically thanks in part to being mixed in Iosono's 3D movie sound format. It marks the third movie to be mixed in the format. The others were Tarsem Sighn's Immortals and war drama My Way. I experienced a world of sound that I never experienced before says director Dong-won Kim. It feels like the movie characters and the scenes are coming alive with the sound. I would love to have Iosono 3D sound on my next movie again.
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