What’s Next for MoviePass?
In June 2011, when co-founders Stacy Spikes and Hamet Watt launched MoviePass, they surely had no idea what the next decade would have in store for them. The new company initially faced hostility from many of the biggest exhibitors, notably AMC. That never changed but MoviePass made progress and by 2016 Mitch Lowe, a former Netflix executive, was named CEO. Throughout that period, MoviePass experimented with different pricing models and slowly, but steadily, grew. In 2017 the analytics firm Helios and Matheson's acquired a majority stake in the company, Spikes was fired, and Helios and Matheson CEO Ted Farnsworth began to exert more control.