Ymagis Group today reported that the Bpifrance Assurance Export, acting on behalf of the French State, has approved an overall investment budget of €6 million to help accelerate the development of the EclairColor high dynamic range system in the United States and Canada.
Bpifrance will provide Ymagis Group with prospecting insurance to cover of 65 percent of the risks incurred up to a maximum of €1.5 million annually for for years. This commitment will enable Ymagis Group to substantially increase EclairColor’s commercial expansion and brand strategy in North America.
With EclairColor, Ymagis Group provides an HDR system accessible to all cinemas, from art house to the largest multiplexes, enabling them to significantly improve projection quality with richer colors, greater brightness and definition, more depth of field and more density for a unique cinema experience. After starting its development a few months ago in Europe with more than 120 cinema screens currently equipped and 59 feature films mastered to date, Ymagis Group will now be able to step up the development of EclairColor with new financial resources and target fast deployment on the North American continent.
“After financing our EclairColor technology with our own funds, the support granted by Bpifrance today marks an important stage in getting our HDR technology process adopted in North America, a key market with its 40,000 cinema screens,” explains Jean Mizrahi, co-founder and Chief Executive Officer of Ymagis Group. “Thanks to a dedicated team in Los Angeles, we will be stepping up our efforts to deploy our brand and our HDR solution, working closely with Hollywood and its creative & technical teams. By creating this proximity, we will be giving EclairColor the right conditions in which to flourish, with the aim of making our technology a new standard for the motion picture industry.”
“We are delighted to support, with the French State, Ymagis Group in this new strategic step. Enabling one of the flagship French companies in digital technologies for the film and TV industries to offer an innovative solution which significantly improves the cinema experience in a market the size of the United States is a source of pride for us,” concludes Christophe Viprey, chief executive officer of Bpifrance Assurance Export.
The list of cinemas equipped with EclairColor HDR and EclairColor-mastered films is available on the website http://www.eclaircolor.com