Warner Bros. Announces Digital Cinema Agreements in Asia

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Wed, 01/13/2010 - 19:00 -- Nick Dager

Warner Bros. Pictures International has entered into digital cinema deployment agreements directly with several key cinema circuits to advance the conversion to digital cinema throughout Asia including: Golden Harvest Cinemas Hong Kong and Vie Show Cinemas Taiwan of Orange Sky Golden Harvest Group; Multiplex Cinema one of Hong Kong’s leading cinema circuits; and The Grand the territory’s largest cineplex. The Studio will make financial contributions towards their recoupment. The announcement was made jointly today by Veronika Kwan-Rubinek WBPI’s president distribution; Fiona Chow executive director and CEO of Orange Sky Golden Harvest Group; Simon Tan general manager of Vie Show Cinemas Taiwan; Grace Wong group general manager Kadokawa Intercontinental Group Holdings Limited; and Raymond Chan director of The Grand and director property development of the Shaw Group. “We are excited to partner with Orange Sky Golden Harvest Group Vie Show MCL and The Grand who share our commitment to innovation ” says Kwan-Rubinek. “We are thrilled that our product will be on digital screens as they infuse the Asian marketplace.” “Digitalization is a very important part of our overall strategy to bring enhanced theatrical experience to our audience in the region. We are very delighted to have WBPI as the valuable partner for our digital rollout and look forward to working closely with the WBPI team in the region ” says Chow. “This is a very important milestone for our Group as well as exhibitors in Asia. We are very pleased to have WBPI’s support in our building a new digital platform that enables us to bring more variety of content and better quality of cinema experience to our customers in Taiwan ” says Tan. “MCL is committed to digital deployment and is pleased to have concluded this agreement directly with WBPI ” says Wong. “We have always been a leader in bringing quality exhibition to the cinemagoers of Hong Kong and this is a giant step in the direction of achieving the goal of providing on every screen the sound and image exactly envisioned by each film’s creator.” “As one of the newest and most successful cineplexes in Hong Kong we are thrilled to join hands with Warner Bros. Pictures International to support the development of digital cinema in Asia ” says Chan.