Sensio Cinedigm Presenting FIFA World Cup Soccer Live in 3D a First

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Sun, 06/13/2010 - 20:00 -- Nick Dager

Sensio has announced that it is partnering with Cinedigm Digital Cinema to bring the first ever globally broadcasted live 3D sporting event to hundreds of theatres outside the United States.   Eight games starting with the quarterfinals of the FIFA World Cup Soccer Tournament will be broadcast. “Cinedigm’s experience in sophisticated digital broadcasting technologies has enabled the company to design a satellite network and broadcast techniques capable of providing live 3D sporting events to theatres so clear and realistic most audiences forget they are watching events on the big screen and feel like they are actually at the events ” says B. Scott Cassell vice president operations and technology of Cinedigm’s Digital Media Services. “We are thrilled to partner with Sensio to design the network that will enable this experience on a global scale and make the FIFA World Cup events the first ever sporting events to be brought in live 3D to theatres worldwide.” “When Sensio confirmed it would bring the FIFA World Cup to theatres our leadership knew that working with our trusted partner Cinedigm would help ensure success. Cinedigm’s proficiency in integrating satellite operations with theatres is head-and-shoulders beyond that of any other company. The demonstrated success with Cinedigm’s CineLive Certified design is exactly what Sensio needs to ensure the same outcome for these events globally ” says Richard Laberge executive vice president and chief marketing officer.