Screenvision and K•Swiss have entered into an exclusive partnership to bring the California Sports brand’s Have an Awesome Day campaign to moviegoers across the country. Marking the company’s first foray into cinema advertising the partnership features a 30-second spot airing in the Screenvision pre show. The initial campaign ran in theatres last month and included an exclusive screening at the Muvico theatre located in Thousand Oaks California. “We are thrilled that K•Swiss has chosen Screenvision to launch its first in-cinema advertising campaign ” says Mike Chico executive vice president sales marketing and research Screenvision. “K•Swiss’s commitment to team with us further showcases how in-cinema advertising due to its effectiveness is becoming a bigger part of yet another major national marketing campaign.” David Nichols executive vice president of K•Swiss says “Screenvision allows K•Swiss to reach moviegoers nationwide during the peak summer season. Our Have an Awesome Day spot will be a natural feel-good addition to the movie experience and help us reach a uniquely captive audience.” K•Swiss www.kswiss.com Screenvision www.screenvision.com
