Reinventing Cinema now Available from Smashwords

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Sun, 06/13/2010 - 20:00 -- Nick Dager

Reinventing Cinema: The First Decade of Digital Cinema by Nick Dager is now available at Smashwords. In May 1999 Star Wars: Episode 1 – The Phantom Menace opened with digital screenings in a handful of movie theatres in and around New York and Los Angeles: digital cinema’s first decade was underway. Those screenings generated widespread visibility and publicity and developments began to occur on a more regular basis. The Society of Motion Picture and Television Engineers began work on standards for digital cinema in 2001. The Digital Cinema Initiatives formed in March 2002 as a joint effort by Disney Fox MGM Paramount Sony Universal and Warner Bros.  The serious technical groundwork was being laid and the digital cinema era began. The challenge? To literally rethink retool and reinvent from the ground up a global industry that had worked successfully for a century. Read that sentence again to get a sense of how overwhelming – and some would and did say unnecessary – that task would be and you may gain a greater appreciation for how much was actually accomplished in a decade. Dager who has been an eyewitness to all the challenges and changes taking place around the world and who is the founder of the website Digital Cinema Report chronicles the people who are using new technology to reinvent motion picture production distribution and exhibition. Download a free sample of the first third of the book by clicking here: Reinventing Cinema: The First Decade of Digital Cinema