Nu Metro Cinemas, CJ 4DPLex Partner on African Deal

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Thu, 06/25/2015 - 12:51 -- Nick Dager

Nu Metro Cinemas, the fast-growing South African cinema operator, has announced a memorandum of understanding for a partnership with CJ 4DPLex to bring 4DX to Africa.

“4DX continues to deliver non-4D feature film performances around the world, as it expands into new markets, and now to its fifth continent,” said Byung Hwan Choi, CEO of CJ 4DPLex. “Nu Metro Cinemas has recently been adding new features and expanding its reach, and we look forward to working with them as both companies continue to grow.”

The first South African locations to feature 4DX will be at the V&A Waterfront in Cape Town and The Pavilion in Durban, both opening before the end of 2015, with three other sites in the planning process. The first Metro Theatre opened its doors in November 1932 in Johannesburg, and the company now operates 17 cineplexes throughout the country. With a presence in Cape Town, Durban, Johannesburg, Pretoria and Bloemfontein – reflecting all major regions nationwide – Nu Metro continues to add locations.

“Nu Metro Cinemas is very excited to open the first ever 4DX cinemas for Africa. It is a strategic move, fitting our commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology,” said Nitesh Matai, Nu Metro Cinemas marketing executive. “4DX fulfills those expectations as the new 4D cinemas will involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. With the introduction of 4DX, Nu Metro Cinemas now joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in this groundbreaking format.”

Additional features recently introduced by Nu Metro Cinemas include Scene Xtreme – which features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection – and Scene VIP – adding luxurious, recliner seating, a VIP lounge/bar and an à la carte menu to the cinema experience at select locations.