NBA All-Star Event to be Shown Live in 3D on 160 US Movie Screens

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Fri, 01/09/2009 - 19:00 -- Nick Dager

Turner Sports The National Basketball Association and Cinedigm Digital Cinema have announced that they will team up to broadcast TNT's coverage of NBA All-Star Saturday Night February 14th in live 3D to 80 digitally-equipped theaters across the United States. The companies say the announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in live 3D. The live 3D HD event will be shown on a nationwide basis and continues to expand the league's groundbreaking efforts in 3D HD. Overall the live 3D HD event will be shown on up to 160 screens in Carmike Cinemas Celebration Cinemas Cinema West Emagine Galaxy Theatres Marquee Cinemas MJR NCG Rave Motion Pictures Showcase and UltraStar Cinema locations and will serve fans in 35 states across the country. Turner Sports is excited to work with Cinedigm to extend our brand as well as that of NBA All-Star Weekend into a new arena through this creative and innovative viewing opportunity says David Levy president of Turner Broadcasting Sales and Turner Sports. We are proud to once again be on the cutting edge in providing NBA fans with a truly unique and comprehensive 3D viewing experience during NBA All-Star Weekend. This partnership demonstrates that Turner continues to provide new and innovative concepts for NBA fans to enhance the viewing experience. Turner is the ideal partner to work with in delivering the next evolution of 3D HD to our fans says Steve Hellmuth executive vice president operations and technology NBA. The last few seasons we have embraced 3D HD as a new and innovative way to experience the excitement of our game and look forward to putting fans coast-to-coast in a courtside seat for All-Star Saturday Night. Cinedigm is the only company that can deliver live 3D broadcast on a nationwide scale to cinemas and we are thrilled to be working with Turner Sports and the NBA on this event says Bud Mayo chairman and CEO of Cinedigm. This groundbreaking publicly available event is a demonstration of the benefits brought to audiences through true digital cinema experiences. Whether it's bringing live 3D events or 3D movies to theaters or allowing theaters to custom-tailor the content they deliver to moviegoers we are bringing new cinema-based entertainment options to consumers and new revenue streams to theaters. Cinedigm