Movio has appointed Gabriel Swartland head of client services for Europe, the Middle East and Africa. Sarah Lewthwaite, managing director and senior vice president of Movio, EMEA, made the announcement. Swartland will report to her.
Swartland was most recently director of communications for UK- based exhibitor Picturehouse Cinemas, directing marketing communications strategy for sales and corporate.
Swartland will be responsible for overseeing Movio’s existing EMEA cinema client portfolio, as well as supporting these accounts with strategic advice and recommendations related to their membership and e-communication strategies. He will also work closely with Lewthwaite to develop business opportunities with new cinema clients.
"Gabriel's demonstrable success managing the marketing and communications of the UK’s leading independent cinema group will be an invaluable asset to Movio's ongoing evolution," said Lewthwaite. "He brings enormous experience and vision to Movio's leadership team.”
"I'm thrilled to bring my range of communications and marketing expertise to Movio, a company whose innovative approach to data-based strategies I have long admired," said Swartland.