Lensrentals, LensProToGo Form Strategic Partnership

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Tue, 12/05/2017 - 13:20 -- Nick Dager

Lensrentals today announced a strategic partnership with LensProToGo. The combined company will be privately held, with both the Lensrentals and LensProToGo management team taking an active role in its leadership, with both brands continuing to operate with increased resources. 

The strategic partnership effectively increases Lensrentals video equipment knowledge base, provides an East Coast facility, and allows the company to further its leading position in the photo and video equipment rental market. The two brands have served approximately 300,000 customers since beginning their respective rental businesses, with many of those customers having built long-term customer service relationships over the years. Customers will have access to the largest inventory of equipment for rental in the photo and video industry, and an array of shipping, try-before-you-buy and insurance coverage programs.

“Building an East Coast presence with a team that share our values and focus on customer service, is an important goal for Lensrentals,” said Drew Cicala, co-owner, Lensrentals.  “The LensProToGo opportunity allows us to increase our visibility on the east coast of the U.S., and continue to offer a more specialized consultative approach to photography and video gear rental,” “We’ve long admired the LensProToGo team, share many similarities in our businesses, and overall approach to helping customers achieve exceptional results. LensProToGo team’s video market expertise blends well with our own, will greatly contribute toward expanding our product offerings and knowledge base for customers to draw upon.”

“We’ve known the Lensrentals team for many years, and by agreeing to blend our operations we can maintain our company ethos and service-first approach to customers,” said Paul Friedman, chief executive officer, LensProToGo. “On a day-to-day basis, our customers will now be able to access cameras, lenses, lighting, drones and more in the largest rental inventory of photo and video equipment in the country.  We’ll also continue to spend as much time on the phone and email as our customers need.  We enjoy our customers and the relationships we’ve formed, and look forward to expanding those relationships even further.”

The strategic partnership agreement was closed December 1.