The Karate Kid Premieres in the UK at the Odeon

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Thu, 07/29/2010 - 20:00 -- Nick Dager

The UK premiere of Sony Pictures’ The Karate Kid was held at the famous Odeon Cinema in Leicester Square. The premiere was presented using the theatre’s Sony Digital Cinema 4K projection system. In addition to the premiere  movie was also released to theatres worldwide as a 4K Digital Cinema Package. The film centers on the story of Dre Parker a 12-year old who moves with his mother from Detroit to China. After making a connection with his new classmate Mei Ying Dre makes enemies with the class bully Cheng. Dre knows only a little karate and in the land of Kung Fu Cheng puts the karate kid on the floor with ease. With no friends in a strange land Dre turns to the maintenance man Han a secret master of Kung Fu. As Han teaches Dre that Kung Fu is not about punches and parries but maturity and calm Dre realizes that facing down the bullies will be the fight of his life. Oliver Pasch head of digital cinema Europe at Sony Professional says “Karate Kid is the latest title which reinforces Sony’s position as being at the forefront of innovative cinematic experiences. It’s been our absolute pleasure to support this premiere screening at such a famous cinema in the heart of London with our 4K projection equipment delivering the movie to the audience as it was meant to be seen.” Rory Bruer president of worldwide distribution for Sony Pictures worldwide marketing & distribution says “The story of The Karate Kid is a timeless classic and one which we wanted to bring up to date by using the best projection technology available. Sony’s fantastic projection system means viewers get incredible detail and clarity something which is absolutely essential for a fast action packed film.”