Intensity3D Unveiled at Euromax Conference

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Tue, 06/09/2009 - 20:00 -- Nick Dager

Intensity3D which its creators call a radical new concept in multi-dimensional video projection was unveiled this week at the Euromax conference at the Tycho Brahe Planetarium in Copenhagen Denmark. Intensity3D combines digital cinema and curved screen technology and was designed to provide new levels of image quality on a curved screen. Developed by creative design house 7thSense in conjunction with Danish-based systems integrator and production services provider Sirius 3D Intensity3D integrates a DCI-compliant playback server 7thSense’s Delta stereoscopic media server and two digital cinema projectors (one image laid over the other) to produce a geometrically correct extremely bright image up to 24 meters wide.  This allows content producers to show both 2D and 3D footage. Intensity3D uses a patent-pending real-time image-mixing algorithm that creates an encrypted path for content producers to access meaning that the images created by its unique architecture are not just uniquely bright and clear they are also protected from copying.  The creation of such a secure workflow also opens up the possibility of a new business model with venue operators saving costs by sharing secure libraries of 2D and 3D clips across multiple sites. “We are delighted to be showing Intensity3D formally to the industry for the first time at Euromax ” says 7thSense co-founder and director Ian Macpherson.  “The conference brings together some of the world’s most influential and creative giant-screen theatre operators 3D film producers distributors and marketers and we will be using the newly upgraded Tycho Brahe Planetarium as a showcase for what our system can do.” To demonstrate the benefits of the system the Intensity3D team will screen a range of 3D films and documentaries as well as new entertainment content such as 3D Entertainment’s Dolphins and Whales and nWave’s Fly Me to the Moon. Steen Iversen founder of Sirius 3D has been working with Tycho Brahe for a number of years having originally been the Planetarium’s technical manager. “Ever since Tycho Brahe became the first theatre in the world capable of projecting digital 3D onto the dome in 2006 we have been working to increase the size resolution and brightness of the dome projection to unprecedented levels while maintaining the robustness and ease of maintenance of the system ” Iversen says. “The installation of Intensity3D is the culmination of this research and it is fitting that in this the International Year of Astronomy people of all ages will be able to benefit from the system’s fabulous imagery at Tycho Brahe as they explore our universe and increase their knowledge of it. Together with our partners at 7thSense we believe that many more Intensity3D installations will soon follow so that this experience can be shared by audiences all over the world.” 7thSense