Global content studio Gunpowder & Sky has acquired worldwide rights to Sebastian Jones and Ramez Silyan’s SXSW music documentary, Everybody’s Everything. The film follows the life and career of Lil Peep, the genre-bending rapper who was just rising to fame when he died of an accidental drug overdose at 21 years old. Dubbed the future of emo by Pitchfork, Gustav Åhr was influential in bringing emo and pop-punk to hip-hop through his mixtapes, released via SoundCloud. Ahr’s first mixtape, 2015’s Lil Peep Part One generated 4,000 plays in its first week.
In September 2016, the release of Hellboy led Peep to go on his first-ever solo tour across the US, while clocking in millions of plays on SoundCloud and YouTube. 2018’s Come Over When You’re Sober, Pt. 2, Ahr’s second album and first posthumous release, debuted at number four on the US Billboard 200 and was declared by Rolling Stone to be “a monument to his untapped potential.”
Everybody’s Everything showcases unseen archival footage, and interviews from Lil Peep’s friends and family, who lovingly refer to him not as Lil Peep, but as Gus. Variety called the doc “haunting”, “intimate”, and “stunning”, while Indiewire called it “a riveting and hypnotic sanctification” of the late artist.
The film is produced by Benjamin Soley of First Access Entertainment. Executive producers are Terrence Malick (The Tree of Life), Ahr’s mother Liza Womack, and his business partner Sarah Stennett. The film was financed by First Access Entertainment and Miss Womack.
“The overnight meteoric rise of genre-bending hip-hop artists, like Lil Peep - on places like SoundCloud - is reminiscent of early rap artists spreading mixtapes in the 80s,” said Van Toffler, CEO, Gunpowder & Sky. “Lil Peep had such a unique twist on the hip-hop artform, and this doc gets behind what drove him to integrate elements of punk and emo into his music. He was one of the most empathetic artists in modern music, which is why we all mourn his loss.”
Gunpowder & Sky will release the film later this year, and kick off foreign sales at the Cannes market next week.
Filmmakers Jones and Silyan said, “We’re both thrilled to be working with Gunpowder & Sky in bringing Gus’s story to the public. It’s one that needs delicacy and care but also needs to be executed with a bold vision. This film is a true labor of love for us all, and we couldn’t have asked for a better home.”
Liza Womack, Gus’s mother, said, “This film is deeply personal. We couldn’t have found a better team that both recognizes Lil Peep the artist, and Gus the person than Gunpowder & Sky. We are confident that G&S will do exactly the right job of releasing this film for Gus’s current fans as well as introducing Gus and his work to legions of new fans. His legacy and influence will continue to grow.”
The deal was negotiated by Janet Brown and Jake Hanly of Gunpowder & Sky with UTA representing the producers.