Great Escape Theatres Signs with National CineMedia’s Network

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Tue, 07/13/2010 - 20:00 -- Nick Dager

National CineMedia has entered into a network affiliate agreement with Great Escape Theatres an Indiana-based cinema chain for the presentation of cinema advertising and NCM Fathom entertainment and business events in theatres.  
Under the terms of the exclusive multi-year agreement 26 Great Escape Theatres with 307 screens in Georgia Illinois Indiana Kentucky Nebraska Missouri Ohio Pennsylvania South Carolina Tennessee and West Virginia will join the NCM Cinema Network beginning in September.   Focused in mid-sized markets Great Escape Theatres has an estimated annual attendance of over seven million patrons.  In addition to exclusively presenting NCM’s FirstLook pre-feature program select Great Escape locations will also present NCM Fathom’s live and pre-recorded in-theater entertainment and corporate events. “Great Escape Theatres are a great complement to our network as they provide additional geographic coverage in key Midwestern and Southern markets ” says Kurt Hall NCM’s president and chief executive officer. “These new theatre additions complement our larger markets and bring significant value to brands and entertainment content providers looking to connect with Great Escape’s heartland audiences.”  
 “We chose to work with National CineMedia because they’re the leader in the cinema advertising industry ” says Anne Ragains CEO of Great Escape. “The fact that NCM is an integrated media company with multiple platforms like NCM Fathom events and the NCM Interactive Network made good business sense to us.  We’re excited that our theatres will now be a part of such an innovative network.  Coupled with our recent deployment of digital projection and 3-D technology we have insured that Great Escape Theatres will remain an industry leader in film exhibition.”
 Great Escape Theatres NCM Media Networks