Dolby Laboratories Announces Major Order in China

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Thu, 01/13/2011 - 19:00 -- Nick Dager

The Dadi Media Group is China has ordered 600 Dolby Digital Cinema systems including 600 Dolby Screen Servers (DSS200s) and Dolby CP750 Digital Cinema Processors. Dadi plans to have these systems installed by the end of 2011. “We have three years of unique experience with digital cinema investment and operation in China’s domestic market. When we started working with Dolby in 2009 it allowed us to enhance our exhibition stability and offer our audience a new immersing entertainment experience when watching movies ” says Liu Kaijun general manager cinema investment Dadi Media Group. “We have been impressed by the technical and service performance of the Dolby Digital Cinema system and with the Dolby team which has given us the confidence for further cooperation. Dadi has ordered 600 Dolby Screen Servers and 600 Dolby CP750 Digital Cinema Processors to serve our rapid cinema deployment in China. We believe working with a leading global entertainment technology and product innovator like Dolby will reinforce Dadi’s overall partnerships in China and contribute to our presence in the market.” “We thank Dadi for their continued confidence in Dolby and believe this collaboration is a major breakthrough for driving digital cinema adoption in China. Dolby is dedicated to assisting China’s cinema industry transition from analog to digital ” says Mahesh Sundaram vice president Asia Pacific Dolby Laboratories. “Since the debut of Dolby technology in cinema nearly 40 years ago we have worked to constantly improve the entertainment experience of cinema from both a visual and audio perspective. China has a dynamic entertainment market and is strategically important for Dolby. For this reason Dolby continues to introduce a variety of technologies and value-added services to our partners in China.” Dolby Digital Cinema