The Clip Trail Debuts at New York Internet Week

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Mon, 06/13/2011 - 20:00 -- Nick Dager

A scavenger hunt featuring location-based service Foursquare where New Yorkers and tourists played an interactive game to unlock some of the most memorable movie scenes in New York debuted at New York Internet Week. The hunt let anyone relive their favorite movie moments by climbing the Empire State Building with King Kong connecting with the Big Apple and winning prizes. Called The Clip Trail and powered by AnyClip technology the hunt began with sticker Quick Response codes distributed in real locations at some of the most memorable New York film settings. Once people scanned their QR codes they were entered into the scavenger hunt where they could unlock their favorite movie moments for a chance to win six months of free movies at NYC's Angelika Film Center valued at $300. Additionally Foursquare users who followed AnyClip could unlock tips when they checked in to real locations to unlock and discover some of film's most celebrated movie moments. AnyClip's proprietary tagging capabilities offer location-based services the metadata needed to augment a consumer's reality and give them the notion that they are part of the movie. This campaign represents a shift in the way movie studios and advertisers can think about location-based services and is the first of its kind to integrate both Hollywood classics and Blockbusters alike to drive consumer interest in a fun unique way says AnyClip chief executive officer Oren Nauman. Metadata is a powerful tool and Foursquare's open API allows us to relive movie moments literally in the locations they were created. The consumer is then able to make an emotional connection to that physical location and brands can use that to promote and sell their products. AnyClip enables users to find any moment from any movie in its database. Its technology and innovative user experience allows consumers to relive their favorite moments from their favorite movies. AnyClip partners with film and television studios to create new promotional channels for movies and monetize their catalog content.