The Cinema Advertising Council has elected Cliff Marks president and chairman of the industry association and Loren Venturi-Miller executive director. Effective immediately they join Bob Brouillette and Laura Adler returning as treasurer and secretary respectively. With cinema advertising having grown 28 percent in the past three years it's an exciting time to be in this segment of the business says Marks who previously held the position of CAC president and chairman from 2006-2007. Advertisers and agencies are finding new and creative ways to embrace the complete cinema environment as well balanced part of any sight sound and motion marketing effort. From on-screen spots and pre-shows that feature thoughtful branded entertainment to integration of 3D mobile and other new technologies into cinema campaigns - and the CAC and its members will continue to guide the industry as it evolves. Marks is also the president of sales and marketing at National CineMedia a position he has held since 2002 and was recently identified as #17 on the 2010 Mediaweek 50 which lists top executives in the advertising and media industry who “advanced innovation revenue and influence for their companies.” Prior to joining NCM he was senior vice president of national sales for ESPN/ABC Sports from 1989-2002 and a network TV buyer at BBDO Advertising from 1984-1987. Venturi-Miller is also the senior vice president of national and regional sales at Screenvision where she has been for over 12 years. There she is responsible for the strategic direction of the company’s national and regional sales efforts as well as overseeing the respective teams in New York Los Angeles Detroit Dallas and Chicago. She is also responsible for the development of engaging cinema advertising platforms as well as the advancement of long-term relationships with key accounts. Prior to joining Screenvision she worked in executive sales and marketing for Hatchette Filipacchi Media for seven years. Brouillette has been a CAC officer since 2004. He is also NCM’s senior vice president of business development where he is challenged to identify and capture sponsorship opportunities forge new business partnerships with other entertainment and media companies and create new media solutions for undeveloped NCM client categories. Prior to his time at NCM Brouillette held several senior level positions throughout his 17 years in the media industry. Adler is president of A&G Marketing Group and serves clients in both the for-profit and not-for profit sectors including the CAC which she’s managed since its inception in 2003. Adler worked at National Cinema Network for more than 18 years where she started her career as an account executive in 1986. She was promoted in 1996 to vice president of marketing and public relations. Cinema Advertising Council www.cinemaadcouncil.org
