Barco Considers Ways to Drive Ticket Sales

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Sun, 10/26/2014 - 12:51 -- Nick Dager

At ShowEast this week, Barco will showcase a rich and diverse collection of entertainment experiences designed to empower exhibitors and studios in reinvigorating the moviegoing experience.

“Our goal with CinemaBarco is to champion a new era in motion picture entertainment, bringing showmanship and community back to the cinema,” said Todd Hoddick, vice president global entertainment for Barco. “Our latest solutions like Barco Escape and audience engagement appeal to the up-and-coming generation of moviegoers who are attracted by thrill-seeking, immersive experiences that are also interactive. It is precisely these types of innovations that are beginning to drive ticket sales and brand loyalty.”

Barco will present a showcase at the Cinemark Paradise 24 and XD Theatre during ShowEast. As guests enter the venue, they will be greeted by an array of captivating digital signage, followed by demonstrations of Barco’s Auro 11.1 immersive sound solution, as well as an interactive presentation of the latest audience engagement options by partner company Audience Entertainment.

The highlight of this special CinemaBarco engagement is a demonstration of Barco Escape – a new ultra-wide, multi-screen movie format utilizing multiple projectors and screens to create a panoramic viewing experience. The event will feature an exclusive screening of “The Maze Runner,” with new scenes that have been re-imagined into the Barco Escape format, along with other content that will play on the three screens. Last month, Barco worked with 20th Century FOX and director Wes Ball to debut the global hit movie The Maze Runner as the first feature film released in the Barco Escape format.

All of these new cinema experiences combine to enable theater owners to deliver a value-added movie experience, providing a strong point of differentiation to capture more of the entertainment dollar. 

The event will be held on Wednesday, October 29 from 9:30 am – 12:30 pm at the Cinemark Paradise 24 and XD Theatre in Davie, Florida. Visitors can register at this website. Bus transportation from ShowEast to the cinema and back will be provided.

Barco will also present on several topics at ShowEast:

Making the right choice: laser or xenon?

Bill Beck, widely-known as The Laser Guy for his work as a photonics entrepreneur for more than three decades, and co-founder/former chairman of the Laser Illuminated Projector Association (LIPA), attempts to answer the question in a ShowEast University presentation on Thursday, October 30 at 8:30 am. Beck joined the Barco team earlier this year to further strengthen its leadership in laser-illuminated projection.

Show me the money

In another presentation, Barco will discuss financial implications of the latest cinema innovations and how to maximize profitability in a talk entitled “Monetizing Your Digital Investment” on Tuesday, October 28 at 8:30 am.

Barco representatives will also be on hand in partner booths and available for meetings throughout ShowEast to discuss laser and xenon projection, immersive video and sound solutions, lobby enchantment opportunities and audience engagement technologies.