Aura Group Licenses Movie Show Time Ticketing Technology to Google

Bookmark and Share

Wed, 03/23/2011 - 20:00 -- Nick Dager

The Aura Group a new media advertising and consulting agency has partnered with Google's rich media advertising division DoubleClick to use Aura's proprietary movie ticketing and show time advertising technology MovieConnect. DoubleClick is an online ad management and serving technology that allows advertisers and third party developers to plan buy and manage campaign activities. DoubleClick users can promote their technology and advertisements to buyers around the world through DoubleClick Ad Exchange which connects advertisers developers and agencies.   MovieConnect displays movie times and theater locations into any online advertisement and will send information back to the user in real time via the advertisement Twitter or Facebook. Through the partnership the Aura Group will license MovieConnect technology to Google which will be used as an advertising feature for DoubleClick subscribers.     Google DoubleClick serves billions of online ads for the film industry. A partnership between MovieConnect and Google DoubleClick just makes sense; they serve a significant amount of film studio's online media says David Bailey CEO of the Aura Group. MovieConnect enhances online movie banner advertisements mobile applications Facebook apps and online widgets by automatically identifying the consumer's location and displaying the closest theaters and show times in-line with immediate ticketing options and social elements. Consumers can elect to have theater and show time information sent to their mobile devices to take on the go creating highly personalized and localized advertising content. The Aura Group's service also takes advantage of popular social media platforms and offers the ability to both tweet show time info and/or post it to your Facebook wall. You can click through to buy tickets immediately says Bailey. We have seen an over 300 percent interaction rate for MovieConnect. Moviegoers love seeing local theaters in their ads. The Aura Group MovieConnect