Arri Names Abel Cine Tech Alexa Authorized Reseller

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Sun, 06/27/2010 - 20:00 -- Nick Dager

Arri has selected Abel Cine Tech as an authorized reseller for the Alexa camera. Arri will continue supporting its traditional film camera customer base in established rental houses and other avenues while Abel Cine Tech is charged with reaching independents and owner/operators through new and existing channels. Arri Abel and Alexa: It's a natural fit ” says Bill Russell Arri’s vice president of camera products. We have established a great relationship with Abel over the past few years and expanding that with Alexa makes perfect sense for both companies. Our combined efforts will allow us to reach the greatest number of customers with this extraordinary camera system and provide the best service and support ” “Abel has a broad history with Arri that spans a number of products and technologies ” says Pete Abel president/CEO of Abel Cine Tech. “This gives us a unique perspective and a real technical appreciation of what Alexa means to the industry. I’m confident that Abel will be a very effective sales and support partner for Arri.” The Alexa camera was scheduled to begin delivery at the end of June. Abel Cine Tech Arri