Much has been written, broadcast, and talked about regarding the fate of cinemas throughout 2020. As the CEO of a global cinema technology company, I stand at the crossroads of talking with exhibitors, technologists, leaders, and creatives across geographies. This mosaic of viewpoints provides a unique perspective into our industry-specific challenges, opportunities, and possibilities for the road ahead. When you start to connect the dots in our industry, three drivers have significant potential to shape cinema in 2021.
Costa Rican cinema chain CCM Cinemas has opened the country’s first movie theatre equipped with an RGB pure laser projector. The cinema, located at Plaza Occidente multiplex in San Ramón, the country’s second largest city, has installed a Christie CP2315-RGB projector, as well as Christie Vive Audio speakers and Dolby Atmos sound. The installation was carried out by the systems integrating company Vidicom
National CineMedia and Harkins Theatres, the fifth-largest exhibitor in America, have signed a long-term cinema advertising affiliate agreement to bring NCM’s Noovie pre-show entertainment program to millions of Harkins movie fans across the Southwest. With the addition of Harkins Theatres, NCM’s national theatre network now includes all of the top five exhibitors in the country.
The International Union of Cinemas, the body representing European cinema trade associations and operators, has today released preliminary 2020 box office estimates for the territories covered by the organization. At the same time the association said that more government support for cinemas is needed.
Germany’s Filmpalast Kassel has equipped 14 of its theatres with the latest JBL Professional cinema audio systems. Located in the heart of Kassel, Filmpalast Kassel’s distinctive architecture and interior design makes it a popular entertainment destination and tourist attraction.
Researchers at Britain’s Gower Street Analytics have released a new report that shows that, as theatres are allowed to open, some cinema markets are slowly beginning to rebound in the wake of the pandemic. This past weekend marked one year from the first closure of the China’s cinema market due to the COVID-19 virus. That market closed just ahead of its lucrative Chinese New Year holiday in 2020 – a holiday that this year falls on February 12, due to the lunar calendar on which it is based. A year on and currently China is the most robust international market, tracking 41 percent ahead of 2020, even before reaching the closure period of last year, and on par with the average of the previous three years: 2017-2019
CineStar Bosnia and Herzegovina has chosen 4K laser projection by Cinionic for its new destination cinema, CineStar 4DX Sarajevo - Bingo City Center. As part of the deal, Cinionic, the Barco, CGS, and ALPD cinema joint venture, brings its award-winning Barco Series 4 laser projection to the theatre’s 10 auditoriums.
The cinema marketing and analytics company Usheru has appointed John Donnelly to its board of directors, effective immediately.
With the end of the COVID-19 pandemic still not in sight, Kinepolis has taken out an additional loan of 80 million euros with its main bankers for a period of three years.
Resiliency is not a new term for the cinema industry. The industry has faced adversity in the past but economically has always survived. Cinemas are no longer just a place to go and watch a movie. They are entertainment destinations catering to increasingly diverse patron expectations.