Cielo Unveils Programmatic Cinema Advertising System
Ciello has introduced the latest addition to its AD 360 product lineup: a programmatic advertising system poised to significantly expand cinema advertising.
Ciello has introduced the latest addition to its AD 360 product lineup: a programmatic advertising system poised to significantly expand cinema advertising.
Trinnov Audio has announced significant advancements in its Optimizer calibration software for the Ovation2 cinema processor. The 4.3.2 software will soon be on all new processors, as well as being backwards compatible for all Ovation2 processors sold since it was first launched at CinemaCon 2019.
Ariana Greenblatt will receive this year’s CinemaCon Rising Star of 2024 Award, said Mitch Neuhauser, managing director of CinemaCon. CinemaCon, the official convention of the National Association of Theatre Owners, which is being held April 8-11 at Caesars Palace in Las Vegas. Greenblatt will be presented with this special honor at the Big Screen Achievement Awards ceremony taking place on the evening of Thursday, April 11, at The Colosseum at Caesars Palace and hosted by official presenting sponsor The Coca-Cola Company.
GDC Technology Limited announced today that Star Cinema Grill is expanding the installation of the GDC TMS Theatre Management System to all 11 sites. The popular dine-in cinema circuit chose TMS-2000 for the entire circuit after successfully testing at three locations. In addition, Star Cinema Grill will deploy GDC’s CMS Central Management Enterprise Software to streamline booth operations.
The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.
CJ 4DPlex and B&B Theatres, the fifth largest theatre chain in America, announced today two new premium auditorium openings at the new Red Oak 12 multiplex in Red Oak, Texas. They include the largest 270-degree panoramic ScreenX auditorium in North America and the region’s first effects-enhancing 4DX auditorium.
Texas-based Santikos Entertainment, North America's eighth largest cinema circuit, has agreed with Christie Digital Systems to acquire its latest RGB pure laser and RBe digital cinema projectors with Series 4 electronics along with the new DCI-compliant Series 4 integrated media block.
GDC Technology Limited will unveil its first-ever standalone product for processing cinema audio at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas. The AIB-3000 is a 16-channel/DTS Surround audio processor that works with all major IMBs and playback digital and analog content in a wide array of sound formats.
Pixelworks will demonstrate the company's TrueCut Motion format used in Argylle, Kung-Fu Panda 4 and Godzilla X Kong: The New Empire on a Cinity Cinema System that uses Christie projection in the Milano Ballroom I, at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.
LEA Professional will unveil its Cinema Digital Series of IoT-enabled smart amplifiers at CinemaCon 2024, which is being held April 8-11 at Caesars Palace in Las Vegas.