Business

Miraj Cinemas Selects Barco as Preferred Projection Provider

Thu, 09/26/2024 - 12:04 -- Nick Dager

Barco, the leader in laser-powered cinema technology, and Miraj Cinemas, one of India’s largest movie theatre circuits, announced today a new partnership that will bring Barco’s laser technology to the chain’s theatres across India. The three-year deal makes Barco the preferred provider of visualization solutions for Miraj, covering new sites and theatre upgrades.

Multiplex Association of India Defends Dynamic Pricing

Thu, 09/26/2024 - 11:03 -- Nick Dager

The Multiplex Association of India has defended dynamic and flexible cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. The association said that cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimize pricing, responding to recent remarks by filmmaker Karan Johar.

Kia Exclusive Automotive Partner of Curzon Cinemas

Wed, 09/25/2024 - 12:28 -- Nick Dager

Kia has landed a new deal with Curzon Cinema as the exclusive automotive partner of the cinema chain – continuing to demonstrate its support of independent cinema. The partnership celebrates Curzon’s 90th anniversary year Curzon90 with a special program of iconic films, to mark this milestone. The partnership was brokered by leading cinema advertising contractor, Pearl & Dean and its experience agency Dive.

CinemaNext Installing Greta Mobile App in Pathé Cinémas

Tue, 09/24/2024 - 10:20 -- Nick Dager

CinemaNext has signed an agreement with the French cinema circuit Pathé Cinémas to make available for its 77 cinemas across France, the Greta mobile app by Greta & Starks Apps GmbH, a pioneer in the development of solutions for the hearing and visually impaired. The agreement, which is for a period of five years, takes effect immediately.

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