Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.
Hoyts, the largest single-brand movie exhibitor in Australia, has commissioned D-Box haptic recliner seats in for seven additional Hoyts’ locations, to be installed by the end of 2023. This will raise the total number of Hoyts theatres equipped with D-Box technology over the last four years to 22, many of them full-fledged D-Box auditoriums.
In its second outing with the wildly popular superhero drama The Boys, developed by Eric Kripke and based on the comic book by Garth Ennis and Darick Robertson, Rising Sun Pictures delivered more than 100 visual effects shots for the show’s eight-episode third season. The studio’s contributions included a jaw-dropping sequence that opens the first episode, depicting the spectacular, near total destruction of New York City.
The Fuse Group, parent organization of Rising Sun Pictures, among other companies, has announced the appointment of long-term executive member Jennie Zeiher to the role of president of Rising Sun Pictures.
Rising Sun Pictures’ latest collaboration with Marvel Studios is its most expansive in scope and visually stunning. The studio delivered more than 300 visual effects shots for the studio’s new blockbuster hit, Thor: Love and Thunder, directed by Taika Waititi, including its sensational opening, and closing scenes.
New York Women in Film & Television and the Museum of the Moving Image will present the screening of NYWIFT member Nadia Tass’s film The Big Steal on July 31. Tass will be available for a post-screening discussion.
In partnership with Event Cinemas, Val Morgan is gearing up for another season of Moonlight Cinema, which calls itself Australia’s biggest and best outdoor cinema experience, with a suite of new partnership opportunities now available for this summer.
Vista Group International has announced the appointment of two senior executives into new roles, effective July 1. Sarah Lewthwaite has been promoted to chief executive of Movio, the group’s data driven movie marketing company. At the same time, Movio chief operating officer, Matthew Liebmann, will move into the newly created role of chief innovation and data officer for Vista Group, based in Auckland.
Adelaide-based visual effects studio Rising Sun Pictures has seen its fortunes grow spectacularly over the past two years and has applied its artistry to a series of high-profile projects ranging from the Baz Luhrmann film Elvis and Marvel’s Thor: Love and Thunder to the hit series The Boys, Cowboy Bebop and Hawkeye. To keep pace with its burgeoning workload, RSP has added staff and resources to its main studio in Adelaide and has also launched a satellite operation in Brisbane.
The film content delivery company Gofilex has announced that it is now formally open for business in the Asia-Pacific region. Starting today, the expansion will see Gofilex’s services extend to Australia and New Zealand. The new office is being managed by a newly formed team.