The world premiere of Sweet Summer Sun – Hyde Park Live, an iconic live concert film by The Rolling Stones, was screened on July 15 at Odeon & UCI Cinemas Group’s Kinowelt Ruhr Park cinema in Bochum, Germany. Philips LightVibes created an immersive experience for the audience by adding subtle, meaningful lighting effects during the film to enhance the concert.
“This unique premiere brought together an incredible group of industry leading collaborators to create a remarkably powerful cinema experience,” said Niels Van Duinen, general manager of LightVibes. “We started with Sweet Summer Sun – Live in Hyde Park, a fantastic live concert by the Rolling Stones from Universal Music and Eagle Rock Entertainment. We enhanced it with LightVibes technology to make the experience even more engaging, exciting, and fun. And we premiered the concert at Odeon’s & UCI state-of-the-art Kinowelt Ruhr Park cinema in Bochum – all for an enthusiastic audience that will remember the experience for years to come.”
Philips LightVibes creates a more immersive cinema experience by delivering subtle but powerful ambient lighting to every viewer’s peripheral field of vision, enhancing musical performances and events as well as feature films, pre-show programming and advertising. With Philips LightVibes, cinema owners can expand their offerings to include event cinema content and attract new audiences. Philips LightVibes also brings intriguing new capabilities to cinematographers and the wider creative community.
“We are very excited to premiere the new Philips LightVibes version of Sweet Summer Sun – Live at Hyde Park at our cinema in Bochum,” said Jens Heinze, UCI Kinowelt managing director Germany. “This innovative visual dimension will contribute to create an inspiring entertainment experience for our guests. We look forward to welcoming a diverse audience of industry professionals and Rolling Stones fans alike.”
Universal Music also supported the screening. Philips and Universal Music announced at CinemaCon 2015 in April that they would collaborate on an ongoing basis to make iconic concert films available in the immersive LightVibes format. As well as the Rolling Stones, other exclusive concerts part of the collaboration include The Doors, Morrissey, Paul McCartney and Wings, Dream Theatre, Queen, Alice Cooper and Peter Gabriel.