LipSync Creative and LipSync Post have combined to create the global TV and theatrical campaign for 20th Century Fox’s Ice Age 4: Continental Drift Blu-ray and DVD release. The 30 second event spot is running in UK cinemas nopw and will include a December 9th run with The X Factor final. It was produced by senior producer Anna Urban-Large and directed by creative director Howard Watkins. Agency director Louise Kean wrote copy and the score composed by Rob Hughes senior re-recording mixer. Sean Farrow VFX supervisor supervised the VFX. The rotoscoping process to extract Scrat from original Ice Age footage began before principle photography and VFX supplied an on-set team during the shoot to oversee photography of all visual effects plates. LipSync’s VFX team worked on twenty shots used in the commercial which included digital matte paintings CG snow FX interactive footfalls and shadows digital flare FX and multi-plate compositing. Yasmin Rahman creative development controller 20th Century Fox Home Entertainment said “Working with the LipSync team on our Ice Age campaign has as always been a seamless and exciting experience. Their attention to detail passion enthusiasm and desire for perfection isequalled only by their creativity and ability to smoothly deliver against all the curve balls we have thrown at them. The Ice Age event Christmas spot has been a long time in the planning but from the initial stages LipSync were on board with our vision adding to it developing and growing it to what we see now; a finished ad that we are all truly delighted with.” Kean said “We are in a unique position to develop stand-out creative ideas with the full collaboration expertise and support of our award-winning team and GFX and VFX departments. We are truly able to conceptualize execute and deliver making us an ideal partner for our clients who welcome the full-service we provide as well as the cost savings we are then able to deliver.” Watkins said “Our unique joined-up set-up enabled us to have all areas of the production and post-production working in tandem. This meant that although the timescale was demanding the creativity was never compromised. LipSync also created the 30 20 and 15 campaign that will air internationally. LipSync Creative has recently produced film and TV advertising for campaigns as diverse as Prometheus We Need To Talk About Kevin and Michael McIntyre’s Showtime. 2012 also saw the first feature length LipSync production the Amazon top 20 fitness title The 60 Second Promise: Full Body Fat Burn Workout distributed internationally by Metrodome.
