On November 4 Studio Movie Grill’s Arlington and Royal Lane locations in Texas will be among a select few theaters to present Christopher Nolan's Interstellar in 70mm format. The film's national release is Friday, November 7.
"The early showings of Interstellar will be truly exclusive events. We're excited to bring our loyal customers an experience that no ordinary multiplex could offer," said Studio Movie Grill founder and CEO Brian Schultz. "In contrast to both digital and 35mm projection, 70mm offers a brighter, clearer image with three times the resolution of most of today's films. Film buffs who know that celluloid is becoming increasingly rare will travel from far and wide to see Nolan's new film as the director intended."
An advocate for the preservation of physical film media like celluloid, Nolan personally requested these 70mm prints of Interstellar. Each print costs the studio approximately $20,000. Since only a small number have been made, only a few theaters in the nation will show the film in this format.
Paramount Pictures handpicked the locations that would host the early showings of Interstellar, and Studio Movie Grill Arlington and Royal Lane earned this special dispensation thanks to the company's pride and professionalism in creating memorable movie-going environments for everyone. The 70mm format will be enhanced by digital sound.
The difference between 70mm film and 35mm begins with the size of the film reel itself. Because the prints are twice as large, images on 70mm film do not have to be enlarged to the same degree as 35mm film, which give the projected motion picture more detail and clarity. In addition, the proportions of 35mm celluloid images and a typical movie screen do not match, so images must be adjusted with special lenses when projected. On the other hand, 70mm film can be projected with ordinary lenses and fill most screens.
Economic and technological changes are steadily pushing celluloid film into boutique status. As of January 2012, digital projection overtook celluloid film projection in terms of market share. Today, 94 percent of movie theaters have undergone digital transition.
Advance tickets are available now on the Studio Movie Grill website www.studiomoviegrill.com