Cinesystem Cinemas in Morumbi Town, Brazil, is upgrading its entire theatre to Barco laser projection. Cinesystem Cinemas is one of the largest movie theater companies in Brazil and has always aimed to bring innovative technology to the most diverse places in the country. Today with 142 movie theaters throughout the country, the company is preparing its biggest project: inaugurate the most modern movie theater in Latin America, in São Paulo.
Cinesystem Cinemas partnered with Barco nearly four years ago to convert its cinemas to digital projection.
"We are very excited about this partnership. With Barco Innovation Center’s technologies, which includes laser projection and the Lobby Experience, we can bring to São Paulo, one of the greatest Latin American cities in terms of economic importance, a modern and innovative option of entertainment," said Marcos Barros, founding partner of Cinesystem. “Expanding operations in a capital as important as São Paulo is a challenge, no doubt, but it is also a natural step when you have a solid expansion process.”
Ivan Cannau, vice president for Barco Latin America said, “Through our innovative technologies, Cinesystem's audience will be able to enjoy enhanced images, while driving down both capital expenditures and operational costs to help Cinesystem accomplish improved overall business excellence on movie showings, which is unique in Latin America so far.”
“We are very pleased and honored to support Cinesystems’ desire to deliver premium cinema entertainment to its patrons using our Flagship Laser and Laser Phosphor projectors,” said Stijn Henderickx, Barco’s vice president, cinema.