According to new Cinema Advertising Council report total cinema advertising industry revenues of CAC members – which account for more than 82 percent of U.S. movie screens – grew by 5.8 percent to $571 421 000 in 2008 as compared to a total of $539 946 000 in 2007. The announcement of the report – which was independently tabulated by Miller Kaplan Arase & Company – was made today by Dave Kupiec president and chairman of the CAC. Cinema advertising grew despite a year that saw spending in other traditional media decrease significantly.
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UK-based digital signage company Beaver Solutions has won the AV Award 2008 for Digital Signage Project of the Year. The award was given for the innovative deployment of digital signage throughout three multi-million pound Showcase Cinema De Lux venues. Showcase Cinemas approached Scala and Beaver Solutions to provide digital signage throughout their concept cinemas in Derby Bristol and Leicester with the aim to create a paperless cinema experience. The idea was to create a high quality immersive cinema experience with functional and efficient methods of running their signage.
Cinemeccanica and Barco have announced another digital cinema deployment deal in France. Both companies have signed a contract with Cinéville for the installation of thirty Barco 2K digital cinema projectors in five multiplexes. Located in the West of France Cinéville is a fully owned subsidiary of Soredic. For their digital conversion financed by Ymagis they turned to Barco Value Added Partner Cinemeccanica. This summer thirty Barco digital cinema projectors will be installed in Cinéville's theaters in Hénin-Beaumont Rennes Laval La Roche-sur-yon and Quimper.
Cinesite has been awarded a major visual effects contract for the Twentieth Century Fox production Marmaduke based on the 1954 newspaper comic strip created and illustrated by Brad Anderson. The film is scheduled for release in 2012. Cinesite is also expanding its production department capacity by approximately 25 percent particularly in the 3D and character animation areas. The company will add personnel and equipment as well as increase square footage.
Chicago-based Filmworkers Club has upgraded two of its facilities with three da Vinci Splice post-production systems which enable the facilities' existing da Vinci 2K Plus systems to be used for non-linear in-context color grading. Installing two Splices at our Chicago facility and one at our Dallas facility has allowed our colorists to grade commercials in-context and in real time while also extending the life of our 2K Plus investments says Reid Brody vice president of Filmworkers Club. We no longer need to change reels to get to the right shot.
The IVC Digital Film Center in Los Angeles has expanded its 2K / 4K film scanning remastering and archival services with the new Spirit 4K DataCine and Bones system from Digital Film Technology of Germany. IVC has digital intermediate digital cinema and HD mastering facilities and has been providing the mainstream and independent film and commercial industry with services for more than 20 years.
Imax Corporation and Big Cinemas a division of Adlabs Films a Reliance ADA Group company and India's largest entertainment conglomerate have announced an agreement to install Imax's new digital projection system in Big Cinemas' flagship Imax theatre in the heart of Mumbai. The installation is scheduled to be completed in July and will mark the first digital Imax location in India. The new Imax digital projection system will replace the Imax Dome system that is currently operating in the Big Cinemas location at Wadala Mumbai.
Palace Cinemas the leading exhibitor in the Czech Republic Slovakia and Hungary and XDC the leading Pan-European digital cinema service company have agreed on the deployment of digital cinema systems in 170 of Palace Cinemas' screens in Central Europe. The agreement between Palace Cinemas and XDC includes the roll out of DCI-compliant projection systems co-financed by the Virtual Print Fee model. Rollout is scheduled to begin in the second half of the year.
Panavision Remote Systems and Loumasystems have introduced the Louma 2 a new-generation camera movement system built on an open-architecture platform to the U.S. The new system expands Louma's telescopic crane technology with the introduction of an open-architecture programmable software platform ShotAssist that enables cinematographers to plan intricate multi-axis shots and execute them with less rehearsal and fewer takes than any other camera system.
NEHST Studios has acquired production rights to the popular Matt Christopher sports book series. Meistrich plans to start by developing films based on the books beginning with The Kid Who Only Hit Homers and The Basket Counts. Nehst signed the rights agreement with Little Brown Books for Young Readers which is home to the hugely popular book series Gossip Girl and Twilight. The Matt Christopher Sports books have been distributed in more than 30 countries and sold more than 36 million copies worldwide.
The National Film Board of Canada has installed a Digital Vision Film Master color grading and finishing system. The Film Master will become an integral part of the NFB’s tapeless workflow at their Montréal headquarters and an important acquisition in its ongoing transition to digital. Since its founding in 1939 the groundbreaking NFB has created more than 13 000 productions and won more than 5 000 awards including 12 Oscars and more than 90 Genies.
Oklahoma Governor Brad Henry has signed into law a measure that increases the Oklahoma Film Enhancement Rebate up to 37 percent cash back on Oklahoma expenditures officials with the Oklahoma Film Music Office announced. Henry says “The movie and TV industry has changed dramatically over the last few years with many states having seen a tremendous increase in film revenues after the passage of similar film legislation. Oklahoma’s beautiful and varied terrain makes the state a perfect locale for film and television productions.
Pomfort SilverStack v1.5 has added support for the ArriRaw format from D-21 Arri digital film cameras to their production-proof application suite. SilverStack is one of the first applications to support a digital dailies workflow with QuickTime-support for the hi-end digital movie camera from Arri. In the new version SilverStack also got a polished user interface and the render queue Cinemator now has a command line render option for the individual render environments.
Independent rental house Rogue Element Films is to open a new digital cinematography facility at Elstree Studios on the outskirts of central London. Replacing the company’s previous facility at Pinewood the new Elstree operation will be set up to offer a full digital rental shooting and production workflow.
New Mexico Governor Bill Richardson has announced a new collaboration between Robert Redford and the State of New Mexico that is currently referred to as “Sundance in New Mexico.” The initiative will partner with the Department of Cultural Affairs and the New Mexico Film Office to create and expand upon training programs in film arts and the environment. These programs will be designed specifically for New Mexico’s Native American and Hispanic filmmakers. The Governor was joined by Redford at a recent news conference at the State Capitol in Santa Fe.
Xpand has announced their collaborative venture with Yelmo Cines one of Spain’s largest cinema chains and the country’s second largest programmer in conjunction with Suministros Kelonik Spain’s leading equipment installer. Yelmo Cines plans to add several 3D theatres in the coming year. Yelmo Cines which has 370 screens and growing a driving annual attendance over 12 million and a leading position will continue to help drive the digital expansion by installing 29 Xpand 3D screens in 2009 six which are already operating.
Following the launch of its new International Film Fund at the start of the Cannes Film Market Singapore's Media Development Authority has announced the appointment of Hong Kong's Distribution Workshop as the worldwide sales agent for the first batch of films produced under the IFF.
Cinemeccanica and Barco have announced what the companies are calling a milestone contract with French exhibitor Cap Cinéma. Under the terms of the agreement both companies will install eighty 2K DLP digital projectors in Cap Cinéma theaters across France. With more than 100 screens across the country Cap Cinéma is one of the most renowned exhibitors in France. A long-term customer of Barco’s value added partner Cinemeccanica Cap Cinéma selected Barco’s DP series of projectors for its digital conversion using financing from Ymagis.
CVMP the European conference on visual media production has announced its call for submissions. The conference takes place November 12-13 at the BFI Southbank London.
The best movie previews of 2009 were crowned recently at the Directors Guild of America in Los Angeles when the 10th Annual Golden Trailer Awards were conferred before a live audience. In a show hosted by comedian writer and actor Dean Edwards with presenters culled from the ranks of today's top and up-and-coming comedians statuettes for 16 award categories were handed out. Additionally one of these winners was also named Best in Show.