For Vince Pace the CEO of his own eponymous production company Avatar began with a six-page email from James Cameron describing the kinds of 3D shots the famously precise and demanding director was imagining for the film. Pace who has worked with Cameron since The Abyss in 1989 was not surprised by such detailed instructions from the director. And he also knew that the technology needed to execute some of those shots simply didn’t exist.
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Element Technica is now delivering the first new Quasar 3D Rigs to owner/operators and camera rental houses. The Quasar is designed to accommodate full-size digital cinema cameras like the Sony F23 and F35 Red One Panavision Genesis as well as full-body and box-type digital broadcast cameras like the Sony F950 and 1500 Philips LDK and others. Regardless of the cameras utilized the company says that the Quasar’s precision and refinement make it an ideal platform for matching zoom or prime lenses to accommodate any shooting style or format.
Barco has announced that GDC's integrated media block can be seamlessly integrated into its cinema projectors. In recent years long-standing partners GDC and Barco have worked together on some 1000 digital conversions in China. We are very happy to continue our strong partnership with Barco and to offer the digital cinema industry a total solution with an integrated media block says Dr. Man-Nang Chong founder and CEO of GDC Technology.
The Canada International Film Festival is now accepting entries in all categories for the upcoming 2010 Festival. The festival accepts both domestic and international submissions. The Canada International Film Festival brings the best of world cinema to Canada and plays an important role in maintaining and further enriching its film culture. Held each year in the beautiful and cosmopolitan city of Vancouver British Columbia the festival brings the very best of world cinema to Canada from over 90 countries around the world.
The Movie Palace theatre in Casper Wyoming has selected Christie digital cinema projectors for its new all-digital Studio City Stadium 10 a 10-screen classic multiplex theatre. It is the second Movie Palace theatre in Casper to use Christie digital projectors. The company has also installed the Christie CP2000 series projectors in its other locations in Cheyenne and Rock Springs Wyoming. We chose Christie based on three key criteria: reliability brightness and customer service.
In the face of its pending lawsuits with Imax Cinemark Holdings has announced the opening of five new Cinemark XD Extreme Digital Cinema auditoriums in Union City California; Tucson Arizona; Albuquerque New Mexico; Daly City California; and Hanover Maryland. The new Cinemark XD auditoriums opened in time to show The Twilight Saga: New Moon. Cinemark has transformed one auditorium at each location. The new auditoriums offer large wall-to-wall and ceiling-to-floor screens plush seating and completely redesigned viewing environments.
MasterImage 3D has announced that Deluxe Digital Cinema a subsidiary of Deluxe Entertainment Services Group has selected their 3D imaging solution MI-2100 for use in their 3D post-production facility and screening room. The system will be used for quality control and final approval purposes during all phases of MasterImage 3D content production. The MI-2100 is simple to install and maintain and can be used with any DLP projection system. The triple flash MI-2100 system does not require ghostbusting to deliver a fully immersive stereoscopic viewing experience.
Doremi Cinema has announced progress in its partnership with Time Antaeus Media Group in China for its major digital cinema deployment in Mainland China. The 1000 screen commitment started late last year.
Fujinon has introduced the new 75-400mm T2.8-T3.9 PL mount zoom lens. It has the model number HK5.3x75 and is the second lens in the series. “The 75-400mm offers an impressive telephoto focal range fast T-stops and unsurpassed optical performance ” says Hank Hayashi president and CEO Fujinon. “We have received great feedback on the new series from rental house facilities directors of photography camera operators and assistants. Fujinon listens closely to suggestions from the industry.
Australian exhibitor Hoyts will convert its cinemas across the country to digital projection using server and storage infrastructure from HP and assisted by a HP business partner and networking integrator. Server specialist Daraco Services and networking specialist eintellego will supervise the installations. Full deployment will start early next year. It is expected 32 cinema complexes will go digital under the project covering over 300 screens. HP servers and storage solutions will be used to run theatre management systems centrally and at each site.
Reliance MediaWorks has partnered with In-Three to establish what the companies say will be the world’s largest facility dedicated to the conversion of 2D films and videos into 3D based in India. The strategic alliance is being established to address the rapidly growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older legacy titles to be released in cinemas and on home platforms in stereoscopic 3D.
Los Angeles rental company Otto Nemenz International has updated its lens inventory to include new 18-85mm T2.0 zoom lenses from Fujinon with additional lens purchases on the horizon. It is the first facility in North America to offer Fujinon PL lenses for rental. Otto Nemenz International recently jumped into digital acquisition rental with the purchase of 10 Sony F35 cameras. This is in conjunction with its large active inventory of film cameras. Nemenz is looking to meet the imaging demands of today and into the future with the new Fujinon lenses.
The Entertainment Services and Technology Association has announced the election results for the 2010 PERA Council. The PERA Council within ESTA serves the needs of the equipment rental market for motion picture television and commercial production. The Council continues the work of PERA for camera accessories grip and lighting rental companies and manufacturers. Members of the Council are elected by the PERA Council Affiliates and are responsible for the development and implementation of programs and services for members in these market segments.
Petrol has introduced the Petrol Red Bag PRB-15 a camera carrier specifically designed to transport and protect the Red One digital camera. The Red Bag’s dual directional upside down zippers open smoothly for quick and easy access to the interior. Inside a removable upper tray with detachable dividers provides a place to stash the Red One’s essential accessories. Rugged nylon handgrips on either side of the tray allow for easy removal and carrying. Underneath the Red One fits comfortably in the bag’s lower padded compartment.
Quick Film Budget launched its website which is designed to enable writers directors producers and filmmakers to create professional customized film budgets for their scripts and projects by themselves.
Arts Alliance Media has signed an agreement with Reel Cinemas to digitize Reel’s entire circuit in the UK. The Virtual Print Fee based deal covers all 60 of Reel’s screens throughout the country across 15 sites as well as 60 affiliated screens programmed by Reel's programmer Steve Reynolds. The installation of digital equipment is scheduled to begin immediately. In addition the deal also covers the installation of 3D in 20 screens meaning there will be at least one 3D screen in each site to take advantage of next year’s slate of around 15 3D releases.
Screenvision has renewed its long-term agreement with Hogan Communications a media and marketing company targeting the college market. Under the agreement Screenvision will continue to represent national and regional cinema advertising sales for Hogan’s 397 college campus-based screens while Hogan will continue to produce and distribute its cinema preshow “Preview Theater ” in which the Screenvision-sold ads will appear.
Principal photography has just finished on the 2010 Lionsgate release Warrior starring Nick Nolte. The production made extensive use of MSE’s monster light mover MAX Menace. One of the key sequences took place inside a Pittsburg hotel room. “Cinematographer Masanobu Takyanagi needed to get ‘a lot of light’ into the room ” says Key Grip John Janusek. “It was either an elaborate truss and motor rig that was 2500 miles away in Los Angeles or the MAX Menace.
Clear Blue Tuesday a cinematic response to the events of September 11 2001 blends heightened narrative and original music to follow the lives of a group of New Yorkers over seven Septembers as they relearn their city and themselves. The full-length feature had its world premiere last month at the New York Musical Theatre Festival.
By James Hyder Cinemark USA and Imax Corporation have filed lawsuits against each other over Cinemark’s XD digital theaters. Cinemark the third largest theater chain in the U.S.