Amazon’s Alexa team has created an immersive 30-second cinema commercial, designed to reinforce the message that Alexa makes smart homes easier. The commercial begins with a voice-over giving a command to Alexa to dim the lights. To the audience’s surprise, not only do the lights in the film dim, but the theatre lights dim as well.
The nominees have been announced for the 22nd annual Golden Trailer Awards ceremony, which will be held live at The Orpheum Theatre in Los Angeles, California on Thursday, October 6th. This year’s awards represent the ever-evolving entertainment industry. The 2022 jury consists of top-level directors, producers, actors, writers, executives, and advertising creatives as well as program host, renowned comedian and NBC talk show personality, Henry Cho.
PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.
Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.
Screenvision Media today announced that Indeed will take over the entire Screenvision Front + Center pre-show to debut the company's Rising Voices films during the weekend of July 22-24. Indeed's Rising Voices, which aims to discover, invest in and amplify stories created by Black, Indigenous, and People of Color filmmakers and storytellers, will rotate the 10 films, with audiences seeing one film and exclusive behind-the-scenes content during Screenvision's pre-show.
Cinema advertising company Spotlight Cinema Network has formed a partnership with Epicenter Experience to bolster consumer understanding of the desirable, educated, professional adult demographic with disposable income.
In partnership with Event Cinemas, Val Morgan is gearing up for another season of Moonlight Cinema, which calls itself Australia’s biggest and best outdoor cinema experience, with a suite of new partnership opportunities now available for this summer.
National CineMedia has expanded its NCMx data intelligence platform capabilities with Neustar, an end-to-end identity resolution and marketing analytics provider, and ElementalTV, a technology company that offers CTV ad innovation.
Screenvision Media has partnered with DBase4Media, an India-based media and marketing agency, which will connect brands worldwide to Screenvision's recently launched audience network.
Screenvision Media has added a suite of new digital products that will allow for smarter media plans to deliver on the bottom line for the company's advertising partners. The new products were announced during the company’s recent 2022 Upfront presentation. The offerings include Trailer Pack and Cinelytics.
