This week at CineEurope 2018, the Barco cinema joint venture Cinionic and chip designer AMD a are showcasing what the companies say are the world’s first multiplayer, augmented reality cinema lobby gaming applications aimed at creating a new social adventure in theatres and other location-based entertainment venues. The technology combines digital cinema lobby signage with multi-player augmented reality technology to create mini attractions that engage patrons in thrilling entertainment before and after the feature presentation.
Cinionic, the Barco cinema joint venture, unveiled an innovative virtual reality gaming system for cinema lobbies and location-based entertainment venues. What makes it unique is that It doesn’t require the use of a head-mounted display, which many users feel can be isolating.
Screenvision Media today announced an agreement with Vision III Imaging to make v3 glasses-free, three-dimensional imaging technologies available for advertisers to engage moviegoers nationwide.
Canada's first D-Box VR cinematic experience will officially open to the public Thursday in the lobby of Cineplex's Scotiabank Theatre Ottawa. The new center features 10 D-Box VR motion seats and VR systems.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
The One Network Alliance – a strategic partnership between Barco and in-theatre marketing pioneer Vision Media – will commercially debut its turnkey digital Lobby Experience at Cinemark’s Plano, Texas and Playa Vista, Los Angeles theatres this month. This will enable Cinemark to transform its cinema lobbies into immersive storytelling environments using digital content viewed on billboard-size displays.
Christie Showcased its CP4325-RGB pure laser cinema projector and the 72nd Australian International Movie Convention taking place now through October 12 at The Star Gold Coast in Queensland, Australia.
Metropolitan Theatres has signed Vision Media to oversee installation and on-going management of circuit-wide digital signage and media systems. “Our partnership with Vision Media will further our efforts to enhance the movie-going experience. The investment in digital signage enables highly impactful communication that is flexible to best serve our customers,” said David Corwin, president of Metropolitan Theatres.
At CineEurope 2017 Coca-Cola has joined forces with Barco to set up a Barco Lobby Experience to demonstrate how exhibitors can turn their cinema lobbies into enjoyable destinations to make the movie-going experience memorable.
Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.