UN, SAWA Launch Don’t Choose Extinction Campaign
The United Nations Development Programme and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it. In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the UN General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.