Regal announced today that the latest ScreenX location in the U.S. will be at the Irvine Spectrum Center, opening this week. The launch is the first of the previously announced major expansion plan with the Cineworld Group and its subsidiaries, which include Regal, to bring 100 ScreenX screens locations to the U.S. and Europe in the coming years.
Universal Pictures’ Jurassic World: Fallen Kingdom has become the highest grossing film released in 4DX, CJ 4DPlex’s innovative cinematic format. It is also the second film to surpass two million in attendance.
Warner Bros. Pictures and ScreenX are expanding their ongoing partnership to release the epic, action-packed undersea adventure The Meg in the immersive premium format. The film, from Warner Bros. Pictures and Gravity Pictures, opens in cinemas worldwide beginning August 10.
Link Digital Cinema China Technology, Beijing has signed an agreement to purchase additional D-Box motion systems in an effort to meet the growing demand for premium entertainment experiences. In a previous agreement, Link China installed seven D-Box screens for key locations across the country. With this new contract, D-Box is expected to install many more screens before the end of the year with some already in the installation process.
CJ 4DPlex has opened three ScreenX sites in Switzerland this month through a partnership with Arena Cinemas. The first movie to open in the multi-screen format was Ant-Man and The Wasp. The initial Swiss openings include Arena cinemas in Fribourg, Geneva and Zurich.
On Wednesday CJ 4DPlex opened the first European 4DX with ScreenX theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the 4DX with ScreenX format in Paris at the exhibitor’s Pathé Beaugrenelle multiplex.
On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.
This Thursday, in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, Missouri – the largest ScreenX auditorium in the world will open to the public. It will be located on a screen measuring more than four stories tall and seven stories wide, with the capacity to seat 244 attendees.
Reel Cinemas has announced that it is adding a ScreenX screen to its theatre in The Dubai Mall, which is the world’s largest and most visited retail and entertainment destination and welcomes more than 80 million visitors every year.
The Walt Disney Studios and Marvel Studios’ upcoming film Ant-Man and The Wasp will be released in ScreenX, CJ4DPlex’s panoramic film format. Ant-Man and The Wasp is set to premiere around the world beginning July 4.