UK cinema advertising contractor Pearl & Dean and experience agency Dive have established a cinema partnership with KP Snacks and its popchips snack brand. The popchips campaign, which is running now to mid-November, is part of popchips’ broader “start something good” messaging and brings together an outdoor cinema partnership with Adventure Cinema, branded content creation, and a national cinema campaign.
NCG Cinemas today announced a new agreement for three Imax with Laser Systems across the U.S. The deal will expand Imax's existing footprint with NCG Cinemas with two new Imax locations in Tennessee and Georgia as well as an upgraded location in Michigan.
To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.
Rebecca Stein, the vice president of marketing & partnerships at National Amusements, will receive the ShowEast Coca-Cola Empowerment Award presented by The Coca-Cola Company. Stein will be presented with award on October 25th as part of the ShowEast breakfast program at the Loews Miami Beach Hotel.
This month, Arts Alliance Media is celebrating ten years since the launch of Screenwriter, a major milestone for the theatre management system that has supported cinema operations through the transition to digital cinema.
Last month Cinionic announced the debut of its new cinema screen designed for laser-powered auditoriums. The company said the Cinionic Laser Screen 2.4 amplifies the power of laser projection through optimized efficiency and enhanced onscreen movie presentation. AMC Theatres is set to be the first exhibitor to receive the new screens, with nearly two dozen installs planned this year. Cinionic Laser Screen 2.4 is now available in the U.S. and Mexico, with a global rollout planned over the next few months. I recently spoke via email Carl Rijsbrack, Cinionic’s chief marketing officer and head of innovation, to learn about the development of the screen and what plans the company has for future products.
CineLife Entertainment, a division of Spotlight Cinema Networks, is re-releasing John Carpenter's 1978 masterpiece, Halloween and its sequels, Halloween 4: The Return of Michael Myers (1988) and Halloween 5: The Revenge of Michael Myers (1989). The legendary series celebrates its 45th anniversary this year.
According to preliminary estimates, in Poland on Cinema Day, September 30, cinemas that took part in the campaign recorded more than 550,000 admissions. About 40 percent of tickets were sold for Polish films. The Cinema Day initiative involved the Cinema City, Helios and Multikino chains, cinemas associated in the Polish New Cinema Association, the Association of Arthouse Cinemas, and the Polish Cinemas Association, as well as non-affiliated cinemas.
The National Association of Theatre Owners executive board of directors has elected B&B Theatres president & CEO Bob Bagby as the new NATO chair and Harkins Theatres president & CEO Mike Bowers as the new NATO vice-chair at NATO’s 2023 general membership and board meetings at the Beverly Hilton.
Arts Alliance Media and Kelonik, a local integrator and service provider, have agreed to support the renowned Sitges International Fantastic Film Festival for a third consecutive event, enabling comprehensive content, scheduling, and support services.
