Distribution & Exhibition

Levi’s, Warner Bros. First Brands to Use Screenvision’s SoundHound Capabilities

Tue, 05/13/2014 - 12:41 -- Nick Dager

Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen

DMS Chooses Christie Projection for X-Men Premiere

Thu, 05/08/2014 - 16:38 -- Nick Dager

Christie has been selected by preferred partner Digital Media Systems to provide the 3D digital cinema projection technology for the world premiere of 20th Century Fox’s film X-Men: Days of Future Past on Saturday, May 10. DMS will transform the River Pavilion at the Jacob Javits Convention Center into a theater to screen the highly anticipated X-Men sequel, with two Christie Solaria Series digital cinema projectors onto a 26-foot by 62-foot screen.

4K HFR Oklahoma! Restoration Premieres in Hollywood

Fri, 05/02/2014 - 10:37 -- Nick Dager

The fully restored and digitally mastered 4K high frame rate version of the hit musical Oklahoma! premiered at the TCM Classic Film Festival on April 10 at the TCL Chinese Theater in Hollywood. This historic screening of the 1955 Todd-AO classic is the first time a high bitrate and HFR DCP has been created and exhibited as part of the restoration of a feature film classic.

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