Screenvision today announced that Levi’s and Warner Bros. are the first brands to sign on since the company announced its relationship with audio recognition technology leader, SoundHound, last month. The brands will begin using the technology as early as this month. With more than fifty percent of Screenvision’s audience falling within the elusive and hard to reach young demographic of 12 to 34 years old, Screenvision is providing its advertisers opportunities for extended engagement beyond the screen.
“We continue to innovate with our Front & Center preshow and this SoundHound partnership brings a popular platform with great reach to our advertisers looking to stay connected with moviegoers,” said John McCauley, Screenvision’s senior vice president, strategic alliances. “In just a short time, we've seen great interest from advertisers looking to use the world’s fastest music and audio recognition technology. We're already working with these brands to get their messaging directly on moviegoers’ smartphones, when and where they want it.”
SoundHound’s technology will be used in conjunction with Screenvision's advertising and entertainment programming, such as music and trivia that appears during the company's Front & Center preshow.
Advertiser Warner Bros. Records will tout upcoming programming and music releases. Warner Bros. Records recording artist, Nico and Vinz, the Afro-Norwegian singing/songwriting duo, will be the first to have the SoundHound bug on their music video Am I Wrong. The bug will invite moviegoers to SoundHound the song, which will enable them to Add to Spotify and see the live lyrics on their devices.
Add to Spotify, an exclusive new feature to SoundHound, allows users to add their discovered music into a Spotify playlist without ever leaving the SoundHound app. Popular lifestyle brand Levi’s will also be using the technology to connect to moviegoers.
“We are always looking for ways to connect with audiences at the moment of interest, and believe the movies are an ideal location to capture users’ attention," said SoundHound vice president Kathleen McMahon. "Through Screenvision, we’re excited to be working with some great brands to develop very unique and engaging programs.”