Distribution & Exhibition

Moviegoers Returning to Cinemas in Big Numbers, New Report Shows

Tue, 08/17/2021 - 10:32 -- Nick Dager

Cinema advertising networks National CineMedia and Screenvision Media today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie fans and their movie-going outlook. The survey of 1,311 moviegoers conducted July 29-August 2 revealed that 79 percent of moviegoers are not overly concerned about the new Delta variant and 87 percent of moviegoers have seen a movie in the theater this year and the same percentage plan on going to the movie theater between now and the end of this year.

Expanding Meadowview Cinema

Mon, 08/16/2021 - 11:19 -- Nick Dager

Classic Cinemas is a family-owned business, founded in 1978 and based in Downers Grove, Illinois. Today the Johnson family operates 15 locations and 130 screens. Many of those locations were acquired by Classic Cinemas in a state of disrepair and were meticulously restored to their original splendor while updating to the latest technology. The family belongs to several preservation societies, including the Theatre Historical Society. The company received the Landmark Illinois Richard H. Driehaus Foundation Preservation Award for Stewardship in 2011. Their newest location, the Meadowview in Kankakee, Illinois, is a newly expanded seven screen movie theatre with luxury heated recliner seats, 7.1 surround sound, and 4K digital projection. The Meadowview expansion was supervised by TK Architects International, which is headquartered in Kansas City, Missouri. I recently spoke via email with TKA principal Theresa English about the challenges of renovating an older cinema. Here is our conversation:

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TK Architects International

How Social Media Contributes to Content Theft

Mon, 08/16/2021 - 10:49 -- Nick Dager

Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues – including from some of the most iconic global companies, according to new research from the Digital Citizens Alliance and White Bullet. The research found that ads for Amazon, Facebook, and Google accounted for 73 percent of all major brands advertising that appeared frequently on piracy apps during the year investigation. However, there is a recent significant decline in Amazon ads showing up on piracy websites and apps. This demonstrates that the issue can be addressed when a brand makes it a priority.

NCM Adds Nine Exhibitors to Advertising Network

Mon, 08/16/2021 - 10:39 -- Nick Dager

National CineMedia has signed multiple extended cinema advertising affiliate agreements with nine exhibitors. These long-term agreements will bring NCM’s Noovie pre-show entertainment program to more than 315 screens across 39 theaters. Movie-goers will continue to be able to experience the Noovie pre-show at these exhibitors including LA Live, Metropolitan Theatres, Golden Star, Movie Scoop and others.

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