GDC Technology will be Cinemex’s exclusive provider of digital cinema servers for the calendar year 2019. Cinemex is Mexico’s second largest theatre circuit and operates 2,936 screens at 340 sites in 99 cities such as Mexico City, Guadalajara, Monterrey, Toluca, Juarez, Leon, Tijuana, Mexicali, Puebla and other Mexican cities. The agreement involves the deployment of the GDC SR-1000 Standalone Integrated Media Block at all of Cinemex’s new construction projects in Mexico.
Distribution & Exhibition
Distributor Neon has released The Beach Bum in Éclair Color high dynamic range at select Alamo Drafthouse Cinema locations across the United States. This marks the first title available in Éclair Color HDR across the U.S. The movie opened in Germany (Constantin Film) in Éclair Color in March and will open in France (Mars Films) in July.
Deluxe Entertainment Services Group has signed a multi-year, strategic collaboration with Amazon Web Services to offer faster and at-scale solutions for content creators and distributors. Additionally, Deluxe selected AWS as the company’s primary cloud provider, fully integrating AWS services to enable end-to-end content solutions offered via the Deluxe One platform.
D-Box Technologies and PVR Cinemas have reached an agreement for the addition of more than 400 D-Box motion seats in four locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s basic motion seat and recliner motion seats.
Cinépolis, the largest cinema exhibitor in Latin America and fourth largest cinema exhibitor in the world, has selected Volfoni as its new 3D provider for their new cinema complexes in Bahrain, Oman, and Argentina.
Systems integrator CinemaNext has reached an agreement with Saudi fashion retail giant Fawaz Alhokair Group for the installation of its first multiplex in Saudi Arabia under the new cinema brand Muvi. Scheduled to open in May at the popular Mall of Arabia in Jeddah, CinemaNext will equip the 15-screen multiplex (2,063 seats) with 4K laser projectors and state-of-the-art surround sound.
Indonesia’s Cinema 21 has ordered fifty Barco Series 4 SP4K-25 projectors as part of the chain’s new build and renewal strategy. The Barco Series 4, which was announced last week at CinemaCon, features 4K, RGB-Laser projection and is ready for 4K 120fps high frame rate, high-dynamic-range and wide-color-gamut capabilities.
Christie has named TSR Prova as its pre-eminent integration partner of its family of RGB RealLaser cinema projectors TSR will assist in the adoption of Christie’s latest cinema technology across the burgeoning Indian exhibition market.
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
At CinemaCon this week National CineMedia, creators of the Noovie pre-show seen in movie theaters nationwide, unveiled their new movie trivia mobile game Shuffle. Designed as a web app at www.noovie.com/shuffle, Shuffle is a whirlwind collection of card-based movie-trivia mini-games where players must answer questions as quickly as possible to earn points before time runs out. Questions will come fast and furious, and players will be sorting, flinging, and swiping cards at a breakneck pace to accumulate points and earn the best score. Movie fans can test their Hollywood IQ anytime, anywhere, with a fun mix of challenging Shuffle trivia games based on their favorite films.