European Cinemas Thrive in Digital Era
In a new report, the Union Internationale des Cinémas | International Union of Cinemas says that growth and box office results over recent years across UNIC territories clearly show that cinema-going in Europe is thriving, becoming an ever more engaging, diverse and immersive experience. This is thanks in large part to on-going investment in innovation by cinema operators and their partners. This report explores how the sector embraces new technological and consumer trends by exploring three key areas: creative audience engagement; the big screen experience; and social innovation.
