Rising Alternative

The State of Event Cinema

Tue, 09/03/2013 - 10:39 -- Nick Dager

In the early days of digital cinema, advocates of the new technology said one of the best things about it was the ability it gave theatre owners to show all kinds of content, not just Hollywood movies. The studios scoffed at this and labeled anything they didn’t produce as, essentially, worthless garbage. One early term was ODS, which stood for Other Digital … well, you get it.

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